The Marketing Maven
Name: Penny Podfly (sorry, we couldn’t help ourselves!)
Age: 34-50
Occupation: Marketing Leader or Brand Executive
Industry: Varied (with a focus on industries that value innovation, creativity and helping communities)
Location: Urban, #WFH, or metropolitan areas
About You!
Hello!
Who is she?
Personality: Confident in her marketing abilities, yet down-to-earth and approachable. Doesn't take herself too seriously, valuing warmth and genuine connections.
Values: Quality, creativity, authenticity, and collaboration.
Interests: Keen on staying ahead in marketing trends, passionate about creating brand-consistent content, and interested in personal development and leadership skills.
Professional Goals
Primary: To create outstanding, brand-consistent content that not only delights her organization's leaders but also resonates deeply with listeners.
Secondary: To market the podcast effectively, showcasing her and her team’s ability to blend strategic marketing with impactful content.
Professional Challenges
Main Challenge: Managing the strong, dynamic personalities on the senior leadership team and aligning podcast content to satisfy both leadership and audience expectations. Needs to show attribution.
Other Challenges: Balancing creative aspirations with the practicalities of corporate objectives and timelines.
Sounds like you?
Getting to Yes!
Getting a green light on a new project can be a tedious process.
Rather than sifting through emails to compare price sheets, slide decks, and SOWs, we offer a more hands-on approach to co-author the pitch, price, and process.
We offer:
-
We value in-person conversations and support whenever possible.
Podfly leadership, engineers, and producers make on-site visits part of our services.
We find that a half day in the office can save weeks of emails, and remind ourselves that there are humans on both ends of these shows!
-
Have to make a slide deck for the boss? Missing some sections?
Let us collaborate with you fill the info gaps and share our research! -
We believe the best way to develop and setup a podcast starts in person.
Our team members frequently travel to clients for the initial stages of the project.
