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write podcast show notes

Thank Goodness She Hated my Show Notes!

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Thank Goodness She Hated my Show Notes!

I had written the best notes I could using the traditional format, for her first episode.

Our traditional timestamp show notes didn’t really fit her podcast, but who was I to say anything? I am, after all, just a girl from the steno pool. The deal had been struck, the contract signed and the podcast recorded, before I ever got involved. I had written the best notes I could using the traditional format, for her first episode. In an effort to add a bit of substance, I made the timestamps read horizontally as well as vertically. A triumph which was missed by everyone, except me.

 

The team at Podfly had been working up some custom style show notes but we hadn’t really solidified anything yet.

We knew a conversational, blog-esque approach was the way to move forward, but putting together a custom show notes package was put off until the next meeting; due to the mesmerizing amount of new clients we were acquiring.

The host, who had started her podcast in addition to her speaking engagements, coaching retreats and personal coaching sessions, did not have time to write her own show notes and there was no way the notes I had written were going to be posted on her site. I had not met her expectations and we needed to talk.  

I had prepared myself for the “what kind of circus are you guys running” conversation...

I had prepared myself for the “what kind of circus are you guys running” conversation, but was grateful the host was kind enough to prepare a list of podcasts whose show notes she wanted hers modeled after. After looking at the sites, I agreed a conversational, blog-esque type show notes better fit her newly launched podcast. I shared with her my ideas on individualizing her notes to make certain they were congruent with her website and vision. I right clicked the font and color information from her site and was ready for her next episode. 

 

In truth, it took us a couple of episodes to work out the kinks.

My task was getting the words to flow with her tone and she decided she was more comfortable writing her own titles. She was a pro right from the start, making each podcast better than the next. She is now 20+ episodes in with a loyal listener base. I look forward to listening to and noting each and every new episode.


I’m happy to say custom show notes are now an additional option offered by Podfly.

They include a one-on-one consultation with one of our in-house copywriters. We are all bloggers, so our goal is to entice people to listen to your podcast when they find the show in iTunes or Stitcher. We will make your website’s podcast page as SEO friendly as possible without stuffing keywords into the reader’s eyeballs (like some otherr services do) and we strive to share your distinctive voice in a professional manner.


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Give Them More to Talk About

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Give Them More to Talk About

Imagine one of your favorite podcasts... I don’t know about you, but when I’m a fan of a podcast or when a podcast episode, featured guest, or topic captures my attention, I don’t feel fully satiated until I can get more! What do I mean by ‘more’? Well, ‘more’ can mean: I want to connect & engage with some aspect of the show; I want access to its content & resources I find meaningful; I want to share & engage with my friends and other fans.

Custom show notes allow us to keep a consistent voice. We share intimate personal conversations on Straight Talk for a Curvy World and custom show notes allow us to continue that conversation in a meaningful way. It’s all about connecting with our audience.
— Ann Peck

It turns out, I’m not alone. As a group of researchers found, the “social aspect” of podcasting not only is one of the reasons people use podcasts, but the social aspect also predicts future podcast use. Meaning, people tend to talk with friends and other fans about the podcasts they consume. And, you know what this means for podcast producers - you can rely on your podcast to create a ‘‘buzz’’ around the show, topics & events2.

So how can I get more? Well first, I Google it! I’m sure you all know that “Google doesn’t index audio. The only way to find a podcast is via text searches. That’s why the show notes are high value”, as Corey Coates pointed out when I did my homework for this article. And, what do I expect to find? Definitely a lot more than the iTunes or Stitcher page of the podcast, which is where I’ll end up if my favorite show doesn’t have a show notes page.  

Now, let’s assume my favorite show has a custom show notes page - yay, awesome! What am I happy to find? Definitely not a 10 page long transcription of the episodes. Let’s face it, less is more! That being said, I’d be happy, for example, if I find a user-friendly podcast page that leads me to clear and concise summaries of the episodes I like. If the resources I want are one click away, rather than having to waste time searching for stuff. If I can conveniently offer valuable feedback because contact information such as phone numbers & email addresses are easily accessible. If I can share & engage by following social media links on Twitter, Facebook, Google+... If I can offer my loyalty by subscribing to stuff about the show, for example in iTunes, RSS, email newsletters, Facebook fan pages…

One of Podfly’s clients, Jodi Flynn from Women Taking the Lead podcast, decided to give her fans more to talk about by crafting the format of her custom show notes & we helped her pull it off. But really, as Ayn said “The beauty of custom show notes is that they can literally be anything you need it to be.”

A good place to start is to ask yourself, “what would my fans want?”, “how can I give them more to talk about?”


Sources:

  1. Ann Peck from Straight Talk for a Curvy World podcast

  2. McClung S and Johnson K (2010) Examining the motives of podcast users, Journal of Radio & Audio Media, 17: 82–95. http://www.tandfonline.com/doi/abs/10.1080/19376521003719391

  3. Michelle McGlade from Making the Maven podcast

  4. http://theaudacitytopodcast.com/tap049-9-steps-to-better-podcast-shownotes-and-7-benefits/

  5. http://wpmedia.pro/write-podcast-show-notes-like-a-pro/


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Podfly now offers Custom Show Notes for your podcast!

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Podfly now offers Custom Show Notes for your podcast!

Podfly offers custom show note services for clients looking to take their branding to the next level. This service is perfect for those with an established brand who need more than just the standard show note format to get their message across to the right target audience.

The beauty of custom show notes is that they can literally be anything you need it to be.

The format of the custom show notes varies depending on client needs. To get started, you will fill out a simple questionnaire, which will be looked over by one of our in-house copywriters.. After the questionnaire is filled out and evaluated, our copywriter takes a one-on-one call with you to pick your brain and figure out how each show note should be crafted. The copywriter then creates a template or outline around your brand's style.

You will work one-on-one with a dedicated copywriter who can adapt their writing style to the tone of your brand’s voice; making your message more personal. Custom show notes can also be written in a more conventional blog-style and be optimized by injecting  the appropriate SEO keywords. The beauty of custom show notes is that they can literally be anything you need it to be. Our copywriter can include custom headlines, emphasize certain show elements or segments within your show, and more.

In a nutshell, with our custom show notes you will gain:

  • Collaboration from a dedicated copywriter
  • Show notes written in the voice and style of your choosing
  • Show notes formatted to fit your brand and podcast segments
  • Blog-style or ‘snappy to-the-point’ show notes.
  • Additional call-to-action headers

The crafting of custom show notes can come as a standalone service or be included in our audio editing packages. Or you can simply let us know what works for you. Contact us today and we'll be more than happy to help you get started.

Check out examples of our Custom Show Notes!



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The 6 Elements of Effective Podcasting

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The 6 Elements of Effective Podcasting

A podcast that captivates its audience contains at least 3 out of 6 elements that leave the listener coming back week after week for more. In today's post we'll go over on how to make a great podcast that helps you exceed beyond your limits.

It's no secret that podcasting has increased and there are more and more companies incorporating podcast services into their business, but with the up rise of podcasting, it also presents tough competition. To stay ahead here are 6 things to always keep in mind when you're about to record your show.

 

1.     Prepare yourself properly.

There are too many people out there who aren't properly prepared for a hour long interview and try and drag it out more than they should. To prevent this, always have back up questions in case things get a little bit quiet. Find questions that will help get your interviewee talking. This could be personal questions, questions about their work expertise, or even how they got into that particular hobby or interest. Always produce something that your listener is never going to be bored with.

 

2.   Just like number 1 in our list, be sure you have something to say too.

Rambling on can be an easy thing to do if you have a quiet guest. It's important to be a bit self-aware of how you're talking and checking in with yourself every now and again to make sure your conversation isn't going in loops. You also don't want the same thing happen to your guest. If you see that their mouth is going in circles, don't be afraid to take the lead on your show and interrupt them.

 

3.     Speak into your microphone.

This can be a hard skill to pick up at first, but with a little bit of practice, you'll be able to do it in no time. Good quality microphones have a very limited range, this helps prevent background noise from picking up, so it's important to speak directly into the microphone. That means face-to-face with the device. This is a hard skill to pick up because we are so used to moving around when we are talking and looking directly at the person we're talking to instead of a device.
 

4.   Create Clean Audio.

Overtime, you want to try and reduce the amount of um's, ah's, and uh's in your podcast. There are also filler words such as, 'like', 'you know', and agreement words such as, 'ummhmm', 'yeah', 'sure'. These particular words shouldn't be avoided, just reduced for smoother conversation. It's natural to agree with someone while they are talking, but due to the way programs are made, such as Skype, whenever you agree with someone, this can actually cut off the speaker's voice and created uneven audio levels. To avoid this, turn on webcam and silently nod instead. You can even explain this to your guest before the interview so that they don't feel like you're not paying attention.

 

5.   Just be you.

Every time an article talks about 'being yourself', I can't help but give an eye roll. Who else am I going to be? But, it needs to be mentioned because too many times a podcaster listens to a couple of guys who they truly love and then goes on to produce a podcast doing a bad imitation of their idols. There's nothing wrong with liking and wanting to be like these guys, they're probably pretty good, but the reason why they're good is because they have their own unique style and don't follow anybody's trends. You don't need to talk or act a certain way, especially if doesn't come natural to you. There's nothing worse than trying to listen to someone who isn't using their real voice.
 

6.   Show Notes.

The importance of good show notes are often over looked, but show notes are a necessary part of whether or not your show is worth listening to. People who are just glancing at your blog or professional website aren't necessarily going to check out your audio 'just because'. You need to write a detail description of what your listener is going to expect when they click on your podcast. It grabs attention that way and a new visitor is more likely to click the listen button if your show notes look appealing or interesting. Show notes don't have to be that long, but it does need to capture what exactly was talked about in the show.

 

In conclusion, delivering an effective podcast is not as hard as you think. If you follow at least three of these tips, you'll be well on your way to producing great content that your fans will enjoy week after week.

 

About Podfly

Podfly is a professional team of audio editors and engineers that focus on making podcasts sound and feel great. Podcasting should be both easy and fun. We take on the grunt work and the behind-the-scene details, so that you don't have to. All you have to do is click record and we'll take care of the rest! Feel free to contact Ayn Codina at Ayn@podfly.net for more information.

By the way, over here at Podfly, we can do the show notes for you. Feel free to contact us at any time. 


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