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why have a podcast

Podcasting to Help Your Business


Podcasting to Help Your Business

A podcast can help boost sales and get your name heard in more ways than what traditional advertising can do. Though before you decide to jump into this other medium, it's important to consider whether or not you have the time for it. Podcasting in itself can be a full time job and long before you start your first recording, you should have an outline of how much time you're willing to spend on it.

Take some time out of your day, perhaps a weekend, and decide what you consider to be a reasonable about of time to put in to a new project like this. If you only have a couple of hours a week, then use that. Your podcast might get produced later, but later is better than being stressed, feeling rushed, or the dreaded 'never'.

For those still considering why they even should have a podcast. Well, here are some of the reasons why podcasting is excellent for your business:

  1. It shows your level of expertise in your field.
  2. You target a very specific market that is interested in the profession you do. After all, if people are not interested, then they simply wouldn't listen to you.
  3. It shows you are consistent and can keep commitments long term, which also builds trust with potential prospects.
  4. Even though you are talking into a microphone, you are talking to these potential prospect almost weekly without fail.

For those reasons alone, you should seriously consider taking up podcasting. However, does that mean that podcasting is right for you and your business?

It's true that not all of us are born with natural, perfect speaking skills. In fact, most of us are not born with great speaking skills or the natural ability to keep people hooked week after week, but that doesn't mean that you can not learn these skills. If you are a business owner who prefers to be behind the scenes, then maybe podcasting isn't for you. If you're a business owner who wants to grow his or her business no matter if you're behind scenes or on the forefront and determined to make your business better than before, then yes, you should consider taking up podcasting.

You ask any successful person about how they came to where they are today and chances are you'll see that they had to step out of their comfort zone a couple of times to get there. You will have to be no different when it comes to podcasting. Podcasting might come natural to some of us, but for the rest of us it doesn't and we need to work up to it.

As a business owner, it can be hard to produce something so unknown in such a public eye like podcasting. What do I talk about? Who do I interview? Is my voice okay? What if I mess up? These are all questions we ask ourselves as a first time podcaster. Your first podcast is never going to be perfect, but take it as a learning experience and keep improving yourself.  One bad podcast is not going to ruin your reputation by any means. In fact, if you stick to podcasting once a week for 2 years, then that's only going to improve your reputation. Potential prospects will be able to see that you're reliable, dependable, and consistent with the work you do.

If you're still unsure if podcasting is the right move for you and your business. That is, if you're unsure you'll really enjoy podcasting or commit to it week after week, then why not try guest appearances on other podcasts? Get your feet wet and see how it feels. There you can take baby steps in improving how you sound and getting comfortable with podcasting. People are usually pretty helpful too, so you can even ask the podcast host questions about how they got started after the show. Remember, there is always room for improvement, but if you enjoy it, then there's no reason why you shouldn't podcast. Podcasting does take time to build, but by working at it week after week, you will have access to more potential clients in the future.


About Podfly

Podfly consists of professional audio engineers that make podcasts sound professional, clear, and great. If you're interested in having all the grunt work of podcasting done for you, then contact Ayn Codina at for more information. 

See you next time,



What's So Great About Podcasting?


What's So Great About Podcasting?

If you are new to the concept of podcasting, it can sometimes be hard to see at a first glance what makes Podcasting so unique and enjoyable. There are many reasons why anybody should get into podcasting, but I'd like to point out just a few to help peek your interest and hopefully get you motivated to listen to a podcast or two or even start your own.

Podcasts Are Easy To Start

Chances are you already have a microphone attached or built-in to your computer. Although the quality of your recording might not be all that impressive at first, you are still capable of creating a podcast within hours of deciding to do so with minimal costs to you. Podcasting requires very little start-up investment, which makes it easy for anyone to start their own podcast and test the waters.

Connect With Others

Everybody's podcast has a very specific niche or theme to it, which makes it great for you to connect with others who share the same interests from around the globe. When you listen to a podcast that has a thriving community behind it, you can reach out to new people and develop stronger friendships.

Be An Expert

When you podcast about your favorite topics – topics that you are truly passionate about, you have unknowingly given yourself a certain level of authority that people can respect and follow. By just doing what you love, you will get people following you on a weekly basis and even ask you questions about your podcast's theme. Unless you decide to delete your podcast, your work will remain on the internet forever and will still generate listeners even years after it has ended.

Great For Business

A bunch of businesses understand the benefits of podcasting and are producing regular shows to help their customers use their products. For example, Wordpress has a podcast that gives helpful tips on how to use their software and other interesting tutorials. Pandora has a great podcast about music. And even Evernote, a software platform that can save ideas and share it to co-workers and friends, has a podcast where the CEO is often featured answering user questions. This helps connect people and bring them behind a brand that they can trust and promote. Seriously, how often do you get your questions answered by one of the top guys in a business?

You Can Multitask

People who have a long commute often use that empty time by listening to podcasts on the way to work or school. You can walk your dog or even cook in your kitchen and still have an interesting podcast playing in the background without it interfering with your routine or schedule. 

Listen On Your Own Time

Another great thing about podcasting is that it doesn't force you into a time slot the way mainstream TV and radio do. You can listen to a podcast whenever it's convenient for you and enjoy the content being produced without missing a single episode.

Extra Income

The more people hear about you, the easier it is to promote what you're doing and generate sales. If you have a new book coming out and a great podcast following, chances are people will go out and buy that book just to support you. You can also make extra money just by contacting sponsors who are relevant to the type of podcast you do. Are you a Marine Biologist? Contact a scuba gear or camera store to help sponsor you and generate a small income that way.


As you can see, there are many benefits to starting or even listening to podcasts. You can find a podcast on any subject and you can easily create your own to fill any gaps in between. When you create a podcast, you give yourself full creative control and it can be a great way to break out from the everyday, boring routine.


Podfly is a company that helps podcasters be great. We provide a professional finish to any podcast audio and can even edit it for you on a weekly basis. Take all the grunt work out of podcasting and just focus on what you do best! Feel free to contact Ayn Codina at and have her personally edit your show.