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the podcast producers

What’s the Scoop on Successful Podcast Networks?

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What’s the Scoop on Successful Podcast Networks?

This episode Jessica and Corey welcome veteran podcasters, Glenn the Geek of The Horse Radio Network & Helena from The Stable Scoop Radio Show. With 9 years of podcasting experience, over 5000 episodes in the can, and a sponsored radio network, these talented hosts share their invaluable experience on how to gain listeners, develop media partners, and monetize your passion with podcasting.


A special thank you to the exclusive sponsor of Season 2, Podcast Movement. Podcast Movement is the world's largest gathering of podcasters and people involved in the podcast industry, taking place this July in Chicago. With over 1,500 attendees from around the world, and over 80 talks, workshop sessions, and panel discussions. Featured speakers include Alex Blumberg from Startup & Gimlet, Anna Sale of WNYC's Death Sex & Money, Glynn Washington of Snap Judgment, Kevin Smith, Tracy & Heben from Another Round, and more announced every week.

 

To see the full lineup, and to register, visit PodcastMovement.com , and use the code PRODUCERS to save $50 off the cost of registration


KEY TAKEAWAYS:

[00:10] Ooops! Where’s the whole interview?

[01:00]  - ADVERTISEMENT - Use the promo code: Producers to get $50 off registration at Podcast Movement

[01:30] Will The Podcast Producers stop at the end of Season 2, or just keep going all year?

[03:30] Learn about The Podcast Producers first MASTERMIND on July 5 in Chicago!

[06:15] Introduction to guests Glenn and Helena from The Horse Radio Network

[07:00] - ADVERTISEMENT - Use the promo code: Producers to get $50 off registration at Podcast Movement

[10:10] Interview: Glenn the Geek joins Corey and Jessica

[35:00] Helena joins the show!

[44:20] Show wrap up! Be sure to subscribe to the show and catch our upcoming interview with Jason and Karen from the Walking Dead ‘Cast!


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HARRY DURAN - PODCAST JUNKIES

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HARRY DURAN - PODCAST JUNKIES

Hurricane Sandy was an eye-opening experience for Harry Duran and it really got him out of his comfort zone.

The Podcast Producers welcomes Harry Duran of the Podcast Junkies onto the show. Harry's podcast is incredibly unique in both style and vibe. You feel like you're able to let loose and relax into your chair whenever you listen to his show. We invited this Podcast Junkie on the show today to get to know him a little bit better. Harry believes that the 15-20 minute mark is when an interview tends to hit the sweet spot and start to get good. He also loves to interview people with the video on so that he can see his guests' reactions to his thought-provoking questions.


A special thank you to the exclusive sponsor of Season 2, Podcast Movement. Podcast Movement is the world's largest gathering of podcasters and people involved in the podcast industry, taking place this July in Chicago. With over 1,500 attendees from around the world, and over 80 talks, workshop sessions, and panel discussions. Featured speakers include Alex Blumberg from Startup & Gimlet, Anna Sale of WNYC's Death Sex & Money, Glynn Washington of Snap Judgment, Kevin Smith, Tracy & Heben from Another Round, and more announced every week.

 

To see the full lineup, and to register, visit PodcastMovement.com , and use the code PRODUCERS to save $50 off the cost of registration


KEY TAKEAWAYS: 

[1:20] Jessica has lost her voice. 

[2:30] Could you be silent for 11 days? 

[2:50] Harry Duran joins us on today's show! 

[3:50] Jessica loves Harry's podcast because you can let your hair down and get loose! 

[4:50] Thank you so much Podcast Movement for sponsoring us! 

[5:00] Why are you going to Podcast Movement? Call us at 347-480-1153 and leave us a message.

[7:15] Harry, do you ever listen to your own show? 

[9:25] Shout-out to all our Lebanese listeners. 

[10:50] There are many layers to producing really good music. 

[11:50] What was the most uncomfortable interview Harry ever did? 

[18:45] Doesn't it get distracting when you have a Skype interview with video on? 

[19:55] Harry is trying to get more comfortable with the silence during an interview. 

[21:25] Waiting and letting people continue their secondary thought after a question is answered can reveal much more than their initial response.

[21:50] The real meat of the conversation comes in about 15-20 minutes into an interview. 

[23:05] Who is Harry? 

[23:50] Harry is spiritual, but not religious. 

[25:25] Harry and his wife, Nathalie, have a dog named Disco who has been with them for 11 years. 

[26:50] Who is Nathalie? 

[29:15] Harry is a pure New Yorker at heart, but it's important to get out of your comfort zone. 

[30:05] Harry talks about living through Hurricane Sandy. 

[32:30] Most people will not be able to survive more than three days because they don't have an emergency plan. 

[36:00] Jessica doesn't want to teach her kids that strangers are bad, because most people aren't like that. 

[38:10] Harry is sooooo good at marketing. 

[40:25] You're never trying to sell the mattress, you're trying to sell a good night's sleep. 

[41:40] Hey Harry, help us come up with a retention hashtag! 

[43:45] First three people to hashtag Harry will get a free Podcast Junkies t-shirt. 

[46:15] Heads up listeners! We're recording these shows and then releasing them. We're not batch producing The Podcast Producers this season. 


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DAVE JACKSON - SCHOOL OF PODCASTING

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DAVE JACKSON - SCHOOL OF PODCASTING

Welcome to the first episode of season two of The Podcast Producers. We'd first like to say thank you to Podcast Movement for sponsoring us. So, what's in store for season two? Well, we're taking a different direction to the second season than we did in the first. Our goal this season is to have fun and interview some 'old-timer' podcasters. We are kicking off this season with our first guest Dave Jackson, the host of School of Podcasting. He is funny, he has been podcasting for a long, long while, and he's working with Libsyn now! 


A special thank you to the exclusive sponsor of Season 2, Podcast Movement. Podcast Movement is the world's largest gathering of podcasters and people involved in the podcast industry, taking place this July in Chicago. With over 1,500 attendees from around the world, and over 80 talks, workshop sessions, and panel discussions. Featured speakers include past Alex Blumberg from Startup & Gimlet, Anna Sale of WNYC's Death Sex & Money, Glynn Washington of Snap Judgment, Kevin Smith, Tracy & Heben from Another Round, and more announced every week.

 

To see the full lineup, and to register, visit PodcastMovement.com , and use the code PRODUCERS to save $50 off the cost of registration


KEY TAKEAWAYS: 

[0:06] Thank you Podcast Movement for sponsoring us! 

[0:50] Welcome to season two of The Podcast Producers! 

[3:45] Are we seriously going to do another ten episodes in two months? 

[4:10] Wait! Why are we doing this? What's the purpose of season two? 

[5:15] The most important part for us is to make this enjoyable and fun. 

[5:55] How did we choose these guests for the show? 

[7:55] Our guests have been podcasting for at least one year. 

[8:50] Today's guest is Dave Jackson from School of Podcasting. 

[9:55] Podcast Movement bought all of our ad space for season two. 

[12:45] Are you guys going to Podcast Movement? Call us at 347-480-1153 and leave us a message.

[14:00] Welcome Dave! Sorry we had to reschedule twice. 

[19:00] Dave has helped more people at Libsyn than he did as a teacher. 

[20:45] What are review swaps? 

[23:20] At the end of the day, review swaps are hurting you more than helping you. 

[26:20] The number of reviews you have does not increase your audience size. 

[26:50] At the end of the day, it's really about delivering value to your audience. 

[28:10] The podcaster, Max Flight, started a Slack group for his audience. 

[29:15] Don't focus on the stats. Instead, focus on your target audience and create relationships with them.  

[29:50] What's the deal with iTunes’ New and Noteworthy section? 

[32:45] You're actually not going to see a huge audience spike if you're in this section. 

[33:45] Don't make such a big deal about getting into New and Noteworthy. 

[35:35] Dave has a loud cat and his listeners can hear him in the background. 

[39:15] Which podcasts does Dave listen to? 

[41:15] Dave doesn't find the comedy category podcasts all that funny these days. 

[44:20] Did Dave receive comedy training? His timing is always on point. 

[46:50] Want to grow your audience? Find your competition and then start your show with them. 

[47:15] Corey talks about the elevator incident with Ray Ortega. 

[48:10] Dave Jackson is Corey's hero. 




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The Podcast Producers - Season 2

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The Podcast Producers - Season 2

“Hey Jessica! You wanna make a podcast with me?”

Ok, the starting point for Season One of The Podcast Producers was pitched a tad more professionally than that. But that was the gist when I asked Jessica Rhodes if she would consider co-hosting a podcast series with me on the art and craft of podcasting.

She was open to the idea but had her conditions and - so did I. It can’t be an ongoing show, week after week. It had to be good for our respective businesses. And it had to be the best representation of our talents at the time.

From what Jessica tells me, I had her at “it can’t be and ongoing show…”.

 

 

So we got super excited, we made a plan, and we executed.

Though Jessica and I entered into the meta-podcasting field unsure of how this series would be received, we knew within days of recording interviews that we had struck gold. It seemed we were messaging each other daily after wrapping up another interview with texts like “OMG, killer content” or “This show is going to be amazing!”

Sure, I had no idea how I was going to take all 25 raw interviews and make them somehow work together. No, we didn’t know if anyone would even pay attention. Yet with any podcasting venture, sometimes it’s best just to hit record and figure things out as you go.

In the end, the editing worked out and little was left on the cutting room floor. Our peers and newfound audience were loving it. The first season was a smashing success by all standards. Heck, we even had a cool logo that I’ve been told resembles a men’s room door.  This left us faced with the question; “OK, now what?”

 

 

Raw & Uncut - Waste not, want not.

We had enough interest in each individual guest interview that we decided to open up the raw recordings to the public. You can find the unedited interviews following the 10-part series in the same RSS feed. We figured rather than start a new feed and try to build an audience again, why not just deliver to the current subscribers? It’s practically a built-in audience.

This Raw & Uncut series has held our current listener base, and helped the show find new listeners by releasing regular content. Turns out, our second ‘make-it-up-as-you-go-along’ strategy worked just as well as the first one. All that remained was an answer to the listeners’ question; “When is Season 2 coming out?”

 


 

Let’s do it all over again - well, sort of.

Jessica and my paths crossed again earlier this year, at a podcast conference in Tampa. We knew we would be seeing  each other and we both know what that meant. It was time to have a serious talk about Season 2. For a variety of reasons, I was kind of dreading it. My business is, well, busy. So is hers. I have other initiatives I embarked on this year, and so did she. Booking guests, interviewing over Skype, endless editing, web development, promotions, social media….it all just sounded like a big, fat chore this time around.

We fenced off a time to sneak off to the adjacent bar, sit down in a booth with our laptops and a couple glasses of wine, and talk about...our feelings. After some typical Jessica/Corey venting and joking about industry stuff, we lowered our heads, and our spirits, into a bleak Google spreadsheet. It was horrible. We both felt it and neither of us wanted to say it.

 

 

I don’t know who went first, but I’m sure glad someone did.

When we did season one it was fresh. It was fun, novel, and very different from our other projects. We learned, we laughed, and we shared it with the world. Then the novelty wore off. Jessica was raising another baby, I had once again moved to another city. We became different people, really. And we needed a show that reflects that.

“We need something that pops!”, I said. “Yes!!!”, Jessica agreed. It was time to move away from the dark, haunting NPR-esque production of season one into a more snappy and entertaining show format. “Let’s just interview awesome podcasters who love our show, and we love theirs”, Jessica said. I couldn’t have agreed more. It felt right. It felt really right.

With that, the entire mood shifted at our little booth in that airport hotel restaurant. It was like we weren't talking to each other for months and suddenly made up. There was a renewal and a drive to actually do this again, because it would be FUN.

 

 

You like us? Well, we like you too!

This season, Jessica and I are proud to be bringing you eight episodes of The Podcast Producers premiering April 5, 2016. We hand-picked guests that we think are talented, have been podcasting for over a year, bring value to the listeners, and are simply awesome people to talk to. They are:

 

 

Wait, who’s paying for this whole thing?

Yep, there was the small matter of cost. Producing, hosting, and promoting a podcast series isn’t free. In fact, to do it well can take some serious time and money. That said, Jessica and I reached out for a little help in the form of sponsorship. We sent out some feelers to those we thought would be a perfect fit for our show and our audience. Well, it didn’t take long for the good folks at Podcast Movement to buy ALL our ad slots!

We’re now proud to have Podcast Movement as the exclusive sponsor of Season 2 of The Podcast Producers. Jessica and I will be there July 6-8 in Chicago, and we hope to see you there! To see the full lineup, and to register, visit PodcastMovement.com, and use the code PRODUCERS to save $50 off the cost of registration.

 

A podcast network to boot?

 

To make matters more interesting, we are incredibly honored to have been invited on the Podcastica Podcast Network. With “A cornucopia of podcasty goodness”, this is an exclusive club of some of our favorite shows all bunched together for some...well, podcasty goodness. Sharing the platform with such popular shows as The Walking Dead ‘Cast, Game of Microphones, and Podcast Junkies, just to name a few, is simply awesome.

 

Where and when is this all happening?

You can find the original 10-part series at ThePodcastProducers.com. All the Raw & Uncut interviews are available by subscribing on iTunes, on Android, Stitcher, or Soundcloud. By subscribing you’ll automatically receive Season 2, immediately upon release!

 

If you can’t get enough of us in the meantime, feel free to creep us online. ;)

 


 

 

 

 

 

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