Viewing entries tagged
start a podcast

iTunes New and Noteworthy Ain't All That

Comment

iTunes New and Noteworthy Ain't All That

One of the biggest FAQs we get here at Podfly is, “How can I get my podcast in New and Noteworthy?” We get this question quite a lot that it has come to a point where we need to address it. 

First, this is not a 'how to' article on how to get on New and Noteworthy. In fact, you are there automatically once your show is submitted and accepted by Apple. There's plenty of places on the web that will give you tips and tricks for that if you still want to believe you need them. The quick overview of those articles will be:

 

Get lots of downloads in a short period of time + Get lots of subscriptions in a short period of time = Apple will love you and put you on New and Noteworthy. Also, you're in there automatically, but whatevs.

 

This is an article that questions the New and Noteworthy starry-eyed glamor to it all. Why do we need to be on New and Noteworthy so badly? 

Of course, exposure is always a nice thing, but ask yourself what is the true purpose of your show. Are you there to get better leads for your business? Are you there just because you love your hobby? Why are you podcasting? When you answer your why, you'll find out that New and Noteworthy is often not the be-all-end-all path you want to take. 

People who get "ranked high" on New and Noteworthy usually already have a strong following. This following is key to your success wherever you go and New and Noteworthy isn't going to make your life better or your following stronger, believe it or not. 

In fact, when you "get on" New and Noteworthy, not only is it much, much harder to track who your audience is, but you won't really know who your true, dedicated followers are. It's no secret that when you get on New and Noteworthy you will see a boost in your downloads and views, but how many of those people are really going to benefit from you and benefit your business/hobby? If you're planning on selling something or leading your audience to a special package, those extra downloads could give you bad data. 

And there's nothing worse than working with bad data.

For example, if you have a business podcast and plan on selling business courses, what use is it if a retired couple downloads your podcast? Sure, you'll get the downloads, but chances are they're not going to spend money or follow you long term. 

Again, the key to a successful podcast is through its followers. Lots of followers might sound great and spectacular, but if they're not dedicated to you, if they're just passing by; which they will be if they download your podcast through New and Noteworthy; then they're not benefiting you or you to them. Take a step back and really ask yourself why you want a bunch of random eyes with no connection to you seeing your podcast? 

Let's break it down further as to what happens when you get incorrect data:

  •  You risk alienating your true following. 
  • You risk marketing your business on a completely wrong demographic. 
  • You risk wasting time trying to find who your 'real' buyers are. 

What should you do instead?

Instead of having such a strong focus and desire to get on New and Noteworthy, take a step back and see who your audience is. What do they like? What are some of the problems they're facing? Expand on that. Work strongly on the content that you produce and focus on better serving the people who care about you. We attract like-minded people, so people who have similar tastes as you will more than likely know people who will like your show too. Word of mouth is still the strongest marketing there is and you are more likely going to get a better quality follower from this method as well. 


Podfly:

Podfly is an audio production company with professional audio engineers working around the clock to deliver fantastic sounding podcasts. Podfly not only provides great intros, outros, and helps you with your audio equipment, but we also take care of show notes, transcripts, and more. Contact ayn@podfly.net for more information or get in touch with us through the contact page.

Until next time, Ayn. 

Comment

A Quick and Dirty Overview on Podcasting

Comment

A Quick and Dirty Overview on Podcasting

A podcast is a popular digital medium mostly consisting of audio or videos files that are hosted online and can be accessed through free or paid subscription downloads or through an RSS feed. Podcasts are usually produced in a series and contain information about a certain theme and subject. However, as podcasting has become more popular over the years, individuals hosting a podcast often talk about diverse topics that vary from episode to episode and are not theme-centric.


What is So Appealing About A Podcast?

Standard TV and radio formats present a much more rigid system than what podcasting presents. Currently the model is that people choose a program or a network station and watch what is being played in the time-slot shown with no form of control or customization. People like to have control over the type of content they consume, which is why podcasting, Netflix, and TIVO are excellent examples of listening or watching content where ever you are and whenever you want.                                                                                        

Another thing that is appealing about a podcast is that TV and Radio are primarily designed to produce shows and music for mass consumption, which can often destroy the quality of a product. Podcasting is often designed for a specific audience in mind and it attracts those who want to understand or discover more about that topic – something not all traditional TV or radio stations can do because of its scale and the niche topics being too ambiguous to cover.


Podcasting – A Powerful Way To Communicate

People often produce a podcast because it's fun, entertaining, and exciting. You can reach a target audience that shares the same interests as you and even communicate to them on a bigger scale. This is especially effective for those who have their own business and a strong following that wants to know more about the person behind the mask. Podcasting is also a great way to go from an unknown face in the crowd to a well-known expert in the selected topic and to help develop a strong following. Podcasting is an excellent choice to make if you want to take your hobby to the next level and talk about what you love to people who also share the same passion as you.

 

Podcasting Made Easy

The great thing about podcasting is that it is very inexpensive to start your own podcast. All you will need is a microphone, a skype account to interview your guests, and sound recording and editing software. Programs like Audacity, which is free to use, has the ability to both record your sound and edit it. Apple iTunes makes it very easy to get your podcast out into the world and it is free to submit a podcast to them. If you rather leave the editing to the experts, Podfly.net helps take your podcast to the next level by adding a professional quality and finish to your show, which will make you stand out from the rest.

For more info about starting your own podcast, contact ayn@podfly.net.

Comment