Viewing entries tagged
social media for podcasts

Podfly Academy - Lesson 10 of 10 - Sharing Your Podcast

Comment

Podfly Academy - Lesson 10 of 10 - Sharing Your Podcast

Sharing Your Podcast

Today we're taking a look at different ways of sharing your podcast after it's been uploaded to your server. Just putting your show out on iTunes or on Stitcher, or having it available on the internet, definitely does not draw attention to your podcast. The next step is to get listeners to know your show is live. 

Let’s look at social media techniques, ways of putting an HTML web player on your website, and a more. Let’s dive in!

 

Make It User Friendly

When sharing your podcast with either current or new listeners, we always want to keep in mind the easiest way for them to play it and listen to it. Asking people to go through a series of stages in order to acquire your show is often too much, especially in the day of social media, Twitter, Google+, and more. 

We really wanna just click on a button and hear the episode. If they like what they hear, they will go to iTunes or Stitcher and subscribe, but in the short term we want to find some way for people to just click play, listen, and be aware of what you released. 

Let's take a look at some of the web players we can put on our website to get that going. 

 

Embed a Web Player

In previous lessons we have recommend that you use Libsyn as your hosting service. One of the big reasons is that they have a great social media sharing service. Login to my Libsyn dashboard, I can go to 'Destinations', and see some of the social media options that I have here. Clicking on 'Add New', you can see I can automatically plug in LinkedIn, YouTube, Blogger, and more. 

This is a great way to automatically push out to your followers that your show has been published, but let's take a look at the web player they have available for you. 

Here I can choose a series of different web players, different sizes, and then publish it to my website. This is a great way for people to go to your site, click on play, and be able to hear your episode. The default configuration provides me with everything I need to share my podcast and have my people subscribe, listen, and more. 

The menu options that are provided here are fantastic. It makes it easy for people who are listening to your show to share it to some of their friends as well. All I need to do is go to my Dashboard, under content, go to previously published episodes, and you'll see here I'm provided with a series of menu items to share my show. Opening the link section you see that I have a direct download URL and at the button a preview for the embed code. You can highlight this HTML code and paste it into your website. 

Now people can go to your web page and play your show. 

 

Alternative Hosting Services

Remember that Libsyn is not the only hosting service available. Having chosen your hosting service, many of them offer very similar services. PodBean is another great service that offers you options to share your media, have mobile players and more. So look into the market and consider what's going to be the best hosting service for you and consider what's going to be the best in your work flow for sharing media.

 

Built-In Players - Squarespace

Another option rather than using the embed code that's provided by your hosting service, you can have this audio play directly off your web page. The downside would be that it's not collecting and arrogating your statistics. Using, for example, the Libsyn web player, you can count each and every play and download. However, some people want a little more control over their audio and how people are going to experience it. As an example, I'm in the back-end of Squarespace right now. Putting audio on Squarespace for people to play couldn't be simpler. 

Clicking on 'Audio', I simply find the file to upload, put the track title and author, and it will appear on my web page. 

While I'm waiting for this file to upload, I would like to remind you that you do have an option of using Squarespace for podcasts. This can create that RSS feed that is readable by iTunes and other service directories. 

For more information on the service, simply go back to the podcast posting lesson and take a look at how this can be done with Squarespace. But for now, we're simply going to have a player embed on our website. Now I can save my changes and view the page. 

I don't have any text or images or anything fancy at the moment. All I'm really showing you is how easy it is to get your podcast here.

 

Built-In Players - Wordpress

For those of us that use Wordpress, it's just as easy to put media on our site. By going to 'Media' and 'Add New', we can upload new media files to our library. We then can take that media file and embed it on the page and have it play right off our website. Again, remember the downside to this is you're not collecting statistics that you would by using an embed code that is provided by your hosting service. 

 

Using Direct Links as Web Players

Pushing people to our website is a great way to get our statistics up and also make people more aware of our brand. However as I mentioned earlier, sometimes we want to eliminate as many stages in the process of getting a listener to play our show as possible. One great way is to take a web player and simply embed it in our social media. Let's take a look at how we can use a link within Twitter or Facebook or any social media site in order to get people to just immediately listen to our show. 

Regardless of the hosting service you've chosen for your podcast, with each and every episode you will be provided with the direct download link. These download links are great because they will also play live in a web browser. Let's take a look at an example here in Libsyn. 

If I go back to my 'Content' and 'Previously Published', and then click on the links tab, you'll see that I have a direct download link. I can copy this link and paste it into a new web browser and the podcast will play directly in the web player. Now the value of this is when I go back and look at that link, I can use it in my social media. Taking this link and popping it in Twitter will make a shorten bit.ly link that people can click on and play immediately in their web browser. 

The same goes for social media sites like Facebook, Twitter, and Tumblr. So when sharing your podcast, consider using this direct download link so people can instantly hear your show.

Having looked at a couple quick play options for your podcast so that people can immediately begin listening to your show, you might be wondering how do I get people now to become a subscriber or visit my website. We find at Podfly one of the best ways to do it is to immediately mention right at the top of your show where you can be found.  Whether it be a web address or ask people to look for you at iTunes and Stitcher, they will hear it in that quick play within that first 30 seconds of your show. If they like what they hear, they're going to go and subscribe. 

 

Create a Call to Action Intro

Let's open up Audacity and cut a really quick intro to direct people towards our website and our subscriptions. 

“Hi, this is Corey from my new podcast, don't forget you can find us on iTunes and on Stitcher, simply go to www.myshow.net.”

Once I’m happy with my intro read, let's put a little bit of music underneath it and make this the introduction to our show. 

 

Ask Your Guests for Help

If you have a compelling guest or interview or someone that you mentioned during your podcast, getting them involved in your social media sharing can be really effective. In a lot of cases what I recommend we do is actually send them something to tweet. We can mention them in our Twitter feed, we can mention them on Facebook and Google+, and more, but a lot of people love if they can share something original when it's easy for them to do. 

After having a guest on one of my programs, I love to send them a follow up sheet. This follow up sheet has tweets, Facebook messages that they're free to share and use if they wish. Composing these after the program and sending these out to your guests and your audience is a great way to get them to share the show for you. 

 

Start a Conversation

Using social media effectively is tricky. Simply going on Twitter or Facebook and saying your podcast is available is not nearly enough. We want to find a way to engage that social audience. Having them click on it, retweet, reply, and share is ultimately the way to get you up in the rankings in these social media sites. Engaging your audience on this level will get them involved and interested in what you have to say. 

So composing tweets simply once a week with a little hashtag that says 'Podcast' is not nearly enough. Let's take a look at a couple of the social media managers that are available, so that even if I only post a weekly show, I can tweet every single day about my episode.

 

Social Media Managers - Hootsuite.com

There are a wide variety of social media management services available today. One such service is Hootsuite. This is a great way to plug into one hub all of your social media sites. The power of Hootsuite is that in one session, I can go ahead and create tweets, Facebook posts, and more and schedule when these are going to be released. 

It's great with a podcast when you've record one to not only let people know on the day that your podcast is out, but engage people socially on the course of the week on that episode. This is a great program and for as low as $10 a month you can manage multiple social media accounts. Making this part of your social media work flow means you can minimize the amount of time and focus on targeting people that you want to reach. 

 

TweetDeck

Podcasting and Twitter go hand in hand. This is an amazing way to engage their audience and directly communicate with them. The days of email and contact forms are long gone. People much prefer to directly reply to people and send messages via Twitter. A great free program out there that can manage your Twitter feeds is TweetDeck. Here you can also time out when your tweets are going to go, which service you're going to use, and an image, and more. 

This is a super way to engage your audience and let people know what's going with your show. 

 

Make it Easy

The takeaway from today's lesson is to make your podcast as easy from people to listen to as possible. Even though, for example, my mother has an iPad and an iPhone, she still does not to this day know how to subscribe to my podcasts. She loves to go to my web page and just simply click the play button. And she, to her mind, thinks that's what a podcast is.  

Educating the podcasting audience will take time and you will get there, but remember when sharing with social media and putting web players on your page, you're making it as easy as possible for as many people as possible to listen to your show. 

 

Conclusion

Sharing your podcast has to be part of your work flow. Understanding how to book your guests, record your show, release it and more is already enough work, but we begin to understand how social media can play a big role in the success of your programing. However, don't spend too much time on social media. Content is still king. If you were to look at a ratio, I'd recommend that you spend about 80% of your time on getting your content really good and maybe 20% of your time on social media. 

Ultimately good content is what's going to generate listeners. The better your content, the more people are naturally going to talk about you and share it on their own. However, getting that information out to a larger audience still needs to be done.

 

 

 

 

Comment

Social Media and Your Podcast

Comment

Social Media and Your Podcast

Social media website sites like Facebook, Twitter, Google+ are great ways to power your podcast and get yourself heard, but in a time where everyone is using social media to try and get ahead, your message might seem lost in the crowd. Today we talk about the various ways you can be seen and how you can get your podcast to thrive with new listeners every week.

Facebook

It's no secret that Facebook has made it increasingly difficult for people with no marketing budget to be heard. On a given day, it is estimated only about 16% of your fans who have liked your page actually see your posts. This percentage in reality might actually be a lot less, but it's still a good overall number to keep in your head when you are trying to promote your show. As a matter of fact, you'll probably notice on your page that fewer than 16% of your fans or followers will interact with your page.

Although everybody says Facebook is the place to start when it comes to promoting your brand, Facebook is actually not the best place to be heard or reached. Facebook wants your money and that's the only real way you're going to see a boost in how many of your fans are reached. If you want to see huge amounts of growth in your following, you will more than likely have to pay to see those results.

Yes, it is still possible to grow your brand without putting any money into Facebook, but you have to be aware that you will need to invest a fair amount of time into Facebook and Facebook alone to see even a little spike in your results. Despite all of this, this doesn't mean you can't make your Facebook posts count for the ones who do see your brand.

Truth be told, everyone is on Facebook. They're on Facebook when they're waiting for friends to show up, they're on Facebook when they can't sleep, and they're certainly on Facebook when they've got extra time to kill. When you keep this in mind, posting pictures or short messages will get your followers to interact more than long posts or links to a long blog post. People are constantly being bombarded with information and don't necessarily have time to read long posts when they're on the go. This is not to say never post a link to your blog, but just to be aware that if you want more interaction from your followers, these are the best methods to use.

Re-posting the same link to your most recent show every few days doesn't hurt either. People often miss what you have to say because there's just so much out there. So if you remind your followers every other day that you had a new show out on Monday or even post back to your older podcast shows, this is a great way to be able to reach a different percentage of your following.

Twitter

It might be a bit weird to hear that Twitter is a lot more personal than Facebook, but it's true. Twitter is a platform where you can really call out on a particular fan or respond to questions a lot faster. Remember, not a lot of people have 'time' on their hands and Twitter captures this concept easily. All they have to do is write a 150 character text and be done with it. Twitter is just the best place to get quicker feedback and create relationships with your audience.

If your podcast show is about a form of business, then it's important to showcase more of a helping hand than trying to make money right off the bat. The goal is to expand your brand and through that make money, not the other way around. The goal with Twitter is to build a network of people who help each other out, which means that sharing and re-tweeting your followers messages can go along way to having them help you. Twitter is a two way thing, although certain people may not see it like that, call out to the followers who do and help build each other up.

The same applies for people who have a podcast based on a topic they're passionate about and aren't necessarily doing it for money purposes. You can gain a great following just by being who you are and reaching out to other people who have the same interests as you. You can also learn new things within your field just by communicating with people on Twitter.

There's a lot of spam on Twitter, so repeating the same message constantly can really rally up a small riot from your audience. When you re-post the same message too often, people will unfollow you, so keep this in mind when you're trying to re-post. There's nothing wrong with posting the same link to your show, but just be sure to reword it to something more friendly like, “Hey guys, posting this link again in case you missed last week's show.”

Google+

Google+ is often overlooked when trying to reach out to a new following. After all, who really uses Google+? Well, it's actually more active than you might think. Google+ influences your search engine rankings, which is great for your show. Although, it's not a solid SEO method, it does increase your chances to be seen when people Google your name or your podcast.

The status updates that you post to Google+ are also quickly indexed, which means there's a higher chance your network will actually get to see what you're doing. People on Google+ are usually people who have more time than the average Facebook or Twitter user, too. They will be more willing to read what you have to say and interact with you. It's also a lot more professional, so you're not going to get immature or inappropriate comments the way you do on Facebook.

The great thing about Google+ is that when you create a profile, you can link it to your website or blog and claim authorship of your content. This means that your Google+ profile and picture will show up next to the search results of your podcast blog post. A picture in the search results increases click-rate because there's a human face attached to it. If you're entering a highly competitive market, then having that picture there can make all the difference.

LinkedIn

The last social media website we're going to talk about today is LinkedIn. People who own businesses already know how important networking is and LinkedIn is a great way to do that, especially if you own a podcast. People on LinkedIn are, for the most part, looking for work or trying to sell you something, which means they may not be the best people you want to target if you are selling a product.

However, if your podcast is about improving a certain expertise, then you are tapping into a wide range of people who want to be better at their craft. They want to be more successful, better employees, better at their skillset, etc. If you can target this side of the market, then you'll do fairly well trying to expand your reach in LinkedIn.

There are a couple of things that you can do to make yourself known in the market you're trying to target. Some of these include:

Post Frequent Status Updates - LinkedIn does use hashtags, so you'll be able to target a certain market pretty easily, but you will have to treat LinkedIn statuses like a professional Facebook page. You want to post regularly and keep people updated with what you're doing. Writing a new blog post about a topic? Post it. Interviewing a new guest? Post it and even friend him on LinkedIn if possible and ask he share your post to his LinkedIn network group.

Be Active In Groups – There are many groups in LinkedIn that you can join and be an active member on. There are even groups that are related to personal interests and hobbies, which makes it a great place to target for the podcasters out there who aren't interested in selling anybody anything and are producing a podcast just because it's fun. Join the groups that are inline with your brand and become a well-known expert. Commenting and answering people's questions, create discussions, touch on controversial subjects within your industry, etc.

Answer LinkedIn Questions – Speaking of answering questions. You can answer questions outside of the group to other users who are in need. When you log into LinkedIn, click on 'More' and then 'Answers'. Click on the 'Open Answers' tab and see if you can answer anybody's question. You will have an easier time establishing yourself as an expert that way. People in the future who are looking for the same solution will be able to find you and maybe even check out what you're doing.

Ending Thoughts

There's so much social media options out there that it can be hard to decide which is best for you. There's nothing wrong with being involved over several different platforms, but you do want to decide on a main platform that you can focus heavily on and get the best reach for your podcast's topic. Spending an hour or two a day just on social media can go along way, but remember that it all has to start from great content and a great podcast in order to really thrive.

 

About Podfly

Podfly.com helps take the grunt work out of podcasting. We make podcasting easy, fun, and simple. To find out more contact ayn@podfly.com or check out our weekly blog posts every Wednesday! 

Comment