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podcasting tips

How to be a Great Podcast Guest

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How to be a Great Podcast Guest

You've agreed to be a guest on a podcast to maybe discuss a little bit about what you're currently doing, to share an expert opinion, or just to have fun. You might be wondering what are some of the things you can do to make your interview absolutely amazing and today we'll cover a few tips on how you can be seen as someone who knows what you're talking about even if you don't! 

The Simple, Basic Stuff

It's been mentioned before in another blog post, but it's so, so important to have your phone on silent. There are many times were audio editors are unable to edit out the ringing or the 'silent' buzzing your phone might generate when it's on the table next to you. If it's loud enough, what you're saying can be muffled and your host's audience won't understand you or could miss a very valid point you're trying to make. Put your phone far away from the table and unplug any house phones in the room to completely avoid that.

Always have water near you! You get thirsty when you're nervous and talking - no matter how long the interview is!

Throw your pets out! 

Do a microphone test before you get on the call to hear yourself and see how good you really sound on the phone. It doesn't matter if you have a high-end microphone like the pros do or a cheap headset, adjust your microphone accordingly so that you are coming in loud and clear. 

The Less Intuitive Stuff 

Keep smiling even if they can't see you. For example, whenever you're own the phone with a customer service agent and even though you can't physically see them, you hear them and your mind generates an image of who that person is. If they sound nice, you think of a nice looking person who probably exhibits certain traits of what a nice person should have, like they save puppies off the street and hug children for no reason. 

Obviously, the opposite is true if the person you're talking to sounds miserable. When you smile, you automatically sound happy, more approachable, and nice, which people love to listen to. Don't be the guy that sounds like he kicks puppies for no reason. 

Do a bit of research on the host. It doesn't matter if you're a long time listener or just heard about he/she last night. When you take a bit of time to understand who that person is and what their real message is, you can better serve the host and his/her audience. The better you can cater to them specifically, the more likely they will go out of their way to contact you or purchase some of your products or services. 

When a host wants you to talk about an upcoming event you're hosting or a new book you're launching, try not to sell too hard. There's a fine balance to this and it can be difficult to master, but to give you some tips: The reason why you're on the show is to be informative and through that expertise, the audience will seek you out for more information. If you're a guest that only talks about the cool things that you're doing, it can be hard to relate to. Think about how the host's listeners can benefit from your product or the lessons that they can learn from you instead. This is a much more effective sell than the head-on approach. 

Optional:

Do you really want everyone to be on your good side? Compliment the host during the introduction. You can say things like, “I've listened to a couple of your shows and you really bring out a good message.” or “I really love listening to how you talk to people, which is why I'm so happy to be on the show today.” It can be something in that vein, but as long as it's true and sounds genuine, the host will be happy to have you back. If they ask you a great question during the middle of the show, be sure to let them know. 

Address the listeners or the audiences. This can be hard to remember because when you're doing a non-live show, it's just you and the host. Things like, “I'm sure your listeners can relate to this...”, “Your listeners might have some questions about..”, or even, “To all your listeners who might have..” are great ways to address the people listening to you. 

If you're still feeling a bit nervous, most podcasters prepare a list of questions to ask you before hand. You can ask them for an outline of what they plan to cover so that you can prepare and not feel like you're stumbling over your words. However, the reason why a host asked you on the show in the first place is because he or she wants you to talk about the things you know, so there should really be no reason to worry or feel like you're going to mess up. 

The final tip of this post is to send your host a small thank you note for being on the show. This can go a long way and it really stands out. Almost no guest does this. After the interview when everything is fresh, send a quick 5 minute email thanking them for inviting you on and to follow up with any links you might have talked about on the show. It's a great gesture, especially from the host's perspective because they're always the ones saying the thank yous! 

 

About Podfly

Podfly works hard to make sure our client's podcasts sound beautiful, high-end, and great. We edit your podcast to make it sound like smooth-listening for anybody who is a fan of your show or your brand. We have a staff of professional audio engineers who have been on or worked in the radio industry for several years and have the insider tips to making your show sound professional. Feel free to contact Ayn@podfly.com for more information or any of our other staff members! 

Until next time,
Ayn. 

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Podcasting to Help Your Business

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Podcasting to Help Your Business

A podcast can help boost sales and get your name heard in more ways than what traditional advertising can do. Though before you decide to jump into this other medium, it's important to consider whether or not you have the time for it. Podcasting in itself can be a full time job and long before you start your first recording, you should have an outline of how much time you're willing to spend on it.

Take some time out of your day, perhaps a weekend, and decide what you consider to be a reasonable about of time to put in to a new project like this. If you only have a couple of hours a week, then use that. Your podcast might get produced later, but later is better than being stressed, feeling rushed, or the dreaded 'never'.

For those still considering why they even should have a podcast. Well, here are some of the reasons why podcasting is excellent for your business:

  1. It shows your level of expertise in your field.
  2. You target a very specific market that is interested in the profession you do. After all, if people are not interested, then they simply wouldn't listen to you.
  3. It shows you are consistent and can keep commitments long term, which also builds trust with potential prospects.
  4. Even though you are talking into a microphone, you are talking to these potential prospect almost weekly without fail.

For those reasons alone, you should seriously consider taking up podcasting. However, does that mean that podcasting is right for you and your business?

It's true that not all of us are born with natural, perfect speaking skills. In fact, most of us are not born with great speaking skills or the natural ability to keep people hooked week after week, but that doesn't mean that you can not learn these skills. If you are a business owner who prefers to be behind the scenes, then maybe podcasting isn't for you. If you're a business owner who wants to grow his or her business no matter if you're behind scenes or on the forefront and determined to make your business better than before, then yes, you should consider taking up podcasting.

You ask any successful person about how they came to where they are today and chances are you'll see that they had to step out of their comfort zone a couple of times to get there. You will have to be no different when it comes to podcasting. Podcasting might come natural to some of us, but for the rest of us it doesn't and we need to work up to it.

As a business owner, it can be hard to produce something so unknown in such a public eye like podcasting. What do I talk about? Who do I interview? Is my voice okay? What if I mess up? These are all questions we ask ourselves as a first time podcaster. Your first podcast is never going to be perfect, but take it as a learning experience and keep improving yourself.  One bad podcast is not going to ruin your reputation by any means. In fact, if you stick to podcasting once a week for 2 years, then that's only going to improve your reputation. Potential prospects will be able to see that you're reliable, dependable, and consistent with the work you do.

If you're still unsure if podcasting is the right move for you and your business. That is, if you're unsure you'll really enjoy podcasting or commit to it week after week, then why not try guest appearances on other podcasts? Get your feet wet and see how it feels. There you can take baby steps in improving how you sound and getting comfortable with podcasting. People are usually pretty helpful too, so you can even ask the podcast host questions about how they got started after the show. Remember, there is always room for improvement, but if you enjoy it, then there's no reason why you shouldn't podcast. Podcasting does take time to build, but by working at it week after week, you will have access to more potential clients in the future.

 

About Podfly

Podfly consists of professional audio engineers that make podcasts sound professional, clear, and great. If you're interested in having all the grunt work of podcasting done for you, then contact Ayn Codina at ayn@podfly.net for more information. 

See you next time,

Ayn. 

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