What’s more, there seems to be a growing number of newcomers to podcasting that are both ready to point out what you’re doing “wrong”, and sell you on how to do it “right”. When someone darkens my door selling carpet and a vacuum cleaner, I take pause and so should you.
I’ve had a long-standing distaste for the consulting racket. OK, racket is harsh too, but the icky feelings I get stems from folks with shiny teeth and solutions, rather than the legitimate business of helping folks with sound advice. Ask yourself this question: “Will handing my hard-earned money over to someone slightly more extroverted than myself make my show better?”
Why I am a fan of consulting.
Connecting with podcasters is by far my favorite part of a given work day. Hearing about the ambitions they hold and the struggles they face, and being allowed to visit their creative process is a privilege I never take lightly. I adore finding common threads throughout many podcasters’ journeys, and sharing what are emerging as best practices, which help everyone improve. But let’s be clear, best practices are very different from best guesses.
“You’re like a hairdresser”, someone recently quipped. Odd, yet true that many podcasters tend to share with me a lot of personal information that’s seemingly unrelated to their audio production. But is it so far removed from their shows’ topics to speak on more intimate details of their hopes, fears, and dreams? I say no! It is the intimacy that makes many shows relatable in the first place. Considering that podcasters aren’t afraid to share details of their lives with thousands of listeners, it’s not so far fetched that they would with me in consultation.