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podcast show notes

Podfly Featured Client - Straight Talk for a Curvy World by Ann Peck


Podfly Featured Client - Straight Talk for a Curvy World by Ann Peck

You know that one lady who comes to the party and everything is going great for her? She has a new, very important job, her little Jimmy was just accepted into Princeton’s Program for the Gifted and she’s absolutely bursting to tell you about her latest trip to Sonoma Valley? Well, the stories we tell others aren’t always what is really going on in our lives. Sometimes we just turned 50, our relationships are going down the toilet, our doctor changes our prescriptions and on top of that our stupid cell phone we have been looking for the past 10 minutes is right where we left it. Yet, those are the easy things. Sometimes, life throws wicked, life-altering, soul crunchers at us that pierce right through our heart, leaving us crying in our cars, feeling alone and lost.

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The Straight Talk for a Curvy World podcast serves as an outlet for, as the subtitle reads, a place to talk about the things we don’t talk about, even the messy stuff. Host, Ann Peck, gives her guests a platform to speak freely about the things people can never read in a magazine or see on a talk show. Ann’s podcast lifts up the big metal manhole cover of those society accepted forums and lets us peer into the underground systems that truly govern our lives.  

The podcast centers around one-to-one conversations with real people who have been through real ordeals, featuring many guests who are still stuck in the middle of their journeys, and brings attention to those who have been punched in the face but continue to fight through the pain.

Previous guests have openly discussed the death of their parents, some who have used and abused prescription meds and some who believed suicide was their only option. But just like real life, Ann’s podcast is not always dark and dreary. She has provided a channel of communication for those who talk to angels, those who break through their anxiety and those who have freed themselves by admitting their sexual endeavors.  

Ann seems to have found her calling realizing that even if it hurts to peel sunburnt skin there will always be new skin underneath. Because sometimes people just need to tell their story in the sun.  


If you are in search of a podcast production company devoted to making your podcast as human as Straight Talk for a Curvy World, Podfly is here for you. We are a collaborative team of audio engineers, writers, editors, radio producers, and professional voice actors. Our collective skills and expertise make the Podfly family a truly unique team, dedicated to the art and craft of producing and distributing high-quality audio productions. Contact us at with your deepest desires and we'll take care of the inner workings needed to bring your podcast to life.


Podfly Featured Client – Accelerate! Hosted by Andy Paul


Podfly Featured Client – Accelerate! Hosted by Andy Paul

The Accelerate! podcast is dedicated to helping sales reps, business owners, and entrepreneurs successfully navigate through the sales process. Andy Paul's iTunes description perfectly sums up what listeners can expect from his show, "Each episode delivers the latest insights, wisdom and actionable strategies from the top experts in sales, marketing, leadership, management, sales & marketing automation, training, market research and personal development to accelerate the growth of your sales, your business and, most importantly, you."

Interested in more insider advice on any of these topics? Listen in to Andy and his guests  share their expertise on how to increase business sales and be a better salesperson.  Andy  releases five episodes on Monday to Friday of each week, with Fridays reserved for his special guest, Bridget Gleason.

Bridget joins Andy on Fridays to share key examples and lessons they have both learned over the course of their careers and often they focus on one key topic for that particular day. As VP of Corporate Sales for SumoLogic, Bridget brings a unique perspective to the table week after week. With her wit and expertise, listeners can add one more thing to look forward to on a Friday!

Andy has been podcasting since October 2015, and approached Podfly February of this year for help ramp up his production. In addition to audio production, we  also worked with him directly on his podcast show notes, and currently provide custom show note services for his brand.

We're proud to announce that after switching over to Podfly Custom Show Notes services, The Accelerate! Podcast listenership tripled within 30 days of using our service. How cool is that? Andy and his team were so impressed, he asked us to apply the same formula to his previous 150 episode catalog for SEO-goodness. The Podfly staff and everyone who works on Andy's podcast is incredibly happy to see such a knowledgeable and informative show bloom!


About Podfly:

Podfly is a production house that works exclusively with podcasts. We are proudly immersed in the podcasting community. In fact, the majority of our audio editors and copywriters are avid podcast listeners and active podcast consumers - outside of what they already listen to at Podfly, of course! All of us have a passion for podcasts and we hope to make your podcast just as great as Accelerate! Feel free to contact us or e-mail meat for more info. I read every email I get.

Until next time, Ayn.


Thank Goodness She Hated my Show Notes!


Thank Goodness She Hated my Show Notes!

I had written the best notes I could using the traditional format, for her first episode.

Our traditional timestamp show notes didn’t really fit her podcast, but who was I to say anything? I am, after all, just a girl from the steno pool. The deal had been struck, the contract signed and the podcast recorded, before I ever got involved. I had written the best notes I could using the traditional format, for her first episode. In an effort to add a bit of substance, I made the timestamps read horizontally as well as vertically. A triumph which was missed by everyone, except me.


The team at Podfly had been working up some custom style show notes but we hadn’t really solidified anything yet.

We knew a conversational, blog-esque approach was the way to move forward, but putting together a custom show notes package was put off until the next meeting; due to the mesmerizing amount of new clients we were acquiring.

The host, who had started her podcast in addition to her speaking engagements, coaching retreats and personal coaching sessions, did not have time to write her own show notes and there was no way the notes I had written were going to be posted on her site. I had not met her expectations and we needed to talk.  

I had prepared myself for the “what kind of circus are you guys running” conversation...

I had prepared myself for the “what kind of circus are you guys running” conversation, but was grateful the host was kind enough to prepare a list of podcasts whose show notes she wanted hers modeled after. After looking at the sites, I agreed a conversational, blog-esque type show notes better fit her newly launched podcast. I shared with her my ideas on individualizing her notes to make certain they were congruent with her website and vision. I right clicked the font and color information from her site and was ready for her next episode. 


In truth, it took us a couple of episodes to work out the kinks.

My task was getting the words to flow with her tone and she decided she was more comfortable writing her own titles. She was a pro right from the start, making each podcast better than the next. She is now 20+ episodes in with a loyal listener base. I look forward to listening to and noting each and every new episode.

I’m happy to say custom show notes are now an additional option offered by Podfly.

They include a one-on-one consultation with one of our in-house copywriters. We are all bloggers, so our goal is to entice people to listen to your podcast when they find the show in iTunes or Stitcher. We will make your website’s podcast page as SEO friendly as possible without stuffing keywords into the reader’s eyeballs (like some otherr services do) and we strive to share your distinctive voice in a professional manner.


Give Them More to Talk About


Give Them More to Talk About

Imagine one of your favorite podcasts... I don’t know about you, but when I’m a fan of a podcast or when a podcast episode, featured guest, or topic captures my attention, I don’t feel fully satiated until I can get more! What do I mean by ‘more’? Well, ‘more’ can mean: I want to connect & engage with some aspect of the show; I want access to its content & resources I find meaningful; I want to share & engage with my friends and other fans.

Custom show notes allow us to keep a consistent voice. We share intimate personal conversations on Straight Talk for a Curvy World and custom show notes allow us to continue that conversation in a meaningful way. It’s all about connecting with our audience.
— Ann Peck

It turns out, I’m not alone. As a group of researchers found, the “social aspect” of podcasting not only is one of the reasons people use podcasts, but the social aspect also predicts future podcast use. Meaning, people tend to talk with friends and other fans about the podcasts they consume. And, you know what this means for podcast producers - you can rely on your podcast to create a ‘‘buzz’’ around the show, topics & events2.

So how can I get more? Well first, I Google it! I’m sure you all know that “Google doesn’t index audio. The only way to find a podcast is via text searches. That’s why the show notes are high value”, as Corey Coates pointed out when I did my homework for this article. And, what do I expect to find? Definitely a lot more than the iTunes or Stitcher page of the podcast, which is where I’ll end up if my favorite show doesn’t have a show notes page.  

Now, let’s assume my favorite show has a custom show notes page - yay, awesome! What am I happy to find? Definitely not a 10 page long transcription of the episodes. Let’s face it, less is more! That being said, I’d be happy, for example, if I find a user-friendly podcast page that leads me to clear and concise summaries of the episodes I like. If the resources I want are one click away, rather than having to waste time searching for stuff. If I can conveniently offer valuable feedback because contact information such as phone numbers & email addresses are easily accessible. If I can share & engage by following social media links on Twitter, Facebook, Google+... If I can offer my loyalty by subscribing to stuff about the show, for example in iTunes, RSS, email newsletters, Facebook fan pages…

One of Podfly’s clients, Jodi Flynn from Women Taking the Lead podcast, decided to give her fans more to talk about by crafting the format of her custom show notes & we helped her pull it off. But really, as Ayn said “The beauty of custom show notes is that they can literally be anything you need it to be.”

A good place to start is to ask yourself, “what would my fans want?”, “how can I give them more to talk about?”


  1. Ann Peck from Straight Talk for a Curvy World podcast

  2. McClung S and Johnson K (2010) Examining the motives of podcast users, Journal of Radio & Audio Media, 17: 82–95.

  3. Michelle McGlade from Making the Maven podcast




Podfly now offers Custom Show Notes for your podcast!


Podfly now offers Custom Show Notes for your podcast!

Podfly offers custom show note services for clients looking to take their branding to the next level. This service is perfect for those with an established brand who need more than just the standard show note format to get their message across to the right target audience.

The beauty of custom show notes is that they can literally be anything you need it to be.

The format of the custom show notes varies depending on client needs. To get started, you will fill out a simple questionnaire, which will be looked over by one of our in-house copywriters.. After the questionnaire is filled out and evaluated, our copywriter takes a one-on-one call with you to pick your brain and figure out how each show note should be crafted. The copywriter then creates a template or outline around your brand's style.

You will work one-on-one with a dedicated copywriter who can adapt their writing style to the tone of your brand’s voice; making your message more personal. Custom show notes can also be written in a more conventional blog-style and be optimized by injecting  the appropriate SEO keywords. The beauty of custom show notes is that they can literally be anything you need it to be. Our copywriter can include custom headlines, emphasize certain show elements or segments within your show, and more.

In a nutshell, with our custom show notes you will gain:

  • Collaboration from a dedicated copywriter
  • Show notes written in the voice and style of your choosing
  • Show notes formatted to fit your brand and podcast segments
  • Blog-style or ‘snappy to-the-point’ show notes.
  • Additional call-to-action headers

The crafting of custom show notes can come as a standalone service or be included in our audio editing packages. Or you can simply let us know what works for you. Contact us today and we'll be more than happy to help you get started.

Check out examples of our Custom Show Notes!