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podcast planning

Should You Have a Website for Your Podcast?

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Should You Have a Website for Your Podcast?

To kick off the start of April, we're going to dive into whether having a website for your podcast is worth it. This is actually a question we receive quite often from people who are just starting out their podcast journeys. For the most part, many of our clients already have established websites. And so, they just want to tag their podcast on as another marketing funnel or extra media their dedicated audience can consume. If that sounds like you, then this article wouldn't apply to your already established brand.

However, if you're swimming in a big ocean full of fish, dangerous and gnarly-looking fish, and are not sure where to start, then  this article can help and  guide  you.

 

So, do you need a website for your podcast?

The quick and dirty answer is that it depends. I know, anticlimactic. Boo.

But seriously, let me first ask you, how much do you care about your podcast? Because if you don't care and it's just some hobbyist podcast you're creating in your step-uncle's weird and this-was-once-a-meth-lab basement, then you don't need a website because, well, you don't care.

I mean, I already know you don't care because you're trying to record in a dirty and echoey basement. Get it together - you can do better!

 

Okay. Let's calm down.

Before I go further, I want to disclose that I am a web developer by trade. I learned how to code at a young age, so there may be a slight bias in this article. But I promise I won't let my personal agenda mess with your vibes.

 

First of All, You Don't Need to Do or Have Anything

If you don't want a podcast website, then don't create one. I'm not going to convince you to create a podcast website if you're just going to abandon it. Many podcasters get by without having a website at all. I mean, just check out different podcasts on iTunes and you'll find them. So don't feel this strange obligation to make a podcast website, just because all the cool cats have one. Maybe you're the type of person who finds innovative ways to promote your podcast without a website. Either way, this is your podcast. You can do whatever you want with it!

 

Vet Your Podcast First before Investing Big

If you want to test the waters, then you don't need to get a full blown website from the get go. There are many free alternatives. You're lucky it's 2016, because long gone are the days where you have to sell your liver for good hosting. If you're not sure how serious this is going to be, then get a free podcast website like Wordpress or equivalent. Then work from there.

Let me pick at your brain a little bit here. Do you like where your podcast is going? Would you like to increase traffic?, Do you want to see user engagement? Then I suggest you reconsider your options. It's easy to transfer your website over, from one platform to. another That’s unless you go for some horribly cheap and awful website-making service. Otherwise you are not going to be stuck to one platform for eternity.

 

When to Get Serious?

I personally recommend you go serious, aka pay for the website, pay for better graphics, etc. when your podcast has a loyal audience that cares about you; and if you eventually want to sponsor your podcast. Sure, you can get sponsors just for your podcast. But if you have a great standalone website in and of itself, then you can arrange for different sponsor packages that include the website and/or newsletter. A website creates an extra layer to your marketability, which sponsors love + allows you to monetize your podcast.

 

In Summary

You don't need a podcast website if you don't want one. If you want one, then go small until you have the social proof. Once you have the social proof, go big and make it great. Then you can also become marketable on multiple levels. A small podcast can indeed grow into a big business. So just climb the broken escalator until you've reached a level that is right for you.

In the next article, we'll do a brief overview on some of the viable website options for podcasters - which themes and platforms  make sense to use and which don't.

 


About Podfly:

We are a podcast production house that offers audio editing and podcast show notes services. We also have beginner packages to help you get started on recording your first podcast. Feel free to contact us or if you have any questions email me at Ayn@Podfly.net and we'll be more than happy to help you out.

Until next time, Ayn.

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DAVE JACKSON - SCHOOL OF PODCASTING

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DAVE JACKSON - SCHOOL OF PODCASTING

Welcome to the first episode of season two of The Podcast Producers. We'd first like to say thank you to Podcast Movement for sponsoring us. So, what's in store for season two? Well, we're taking a different direction to the second season than we did in the first. Our goal this season is to have fun and interview some 'old-timer' podcasters. We are kicking off this season with our first guest Dave Jackson, the host of School of Podcasting. He is funny, he has been podcasting for a long, long while, and he's working with Libsyn now! 


A special thank you to the exclusive sponsor of Season 2, Podcast Movement. Podcast Movement is the world's largest gathering of podcasters and people involved in the podcast industry, taking place this July in Chicago. With over 1,500 attendees from around the world, and over 80 talks, workshop sessions, and panel discussions. Featured speakers include past Alex Blumberg from Startup & Gimlet, Anna Sale of WNYC's Death Sex & Money, Glynn Washington of Snap Judgment, Kevin Smith, Tracy & Heben from Another Round, and more announced every week.

 

To see the full lineup, and to register, visit PodcastMovement.com , and use the code PRODUCERS to save $50 off the cost of registration


KEY TAKEAWAYS: 

[0:06] Thank you Podcast Movement for sponsoring us! 

[0:50] Welcome to season two of The Podcast Producers! 

[3:45] Are we seriously going to do another ten episodes in two months? 

[4:10] Wait! Why are we doing this? What's the purpose of season two? 

[5:15] The most important part for us is to make this enjoyable and fun. 

[5:55] How did we choose these guests for the show? 

[7:55] Our guests have been podcasting for at least one year. 

[8:50] Today's guest is Dave Jackson from School of Podcasting. 

[9:55] Podcast Movement bought all of our ad space for season two. 

[12:45] Are you guys going to Podcast Movement? Call us at 347-480-1153 and leave us a message.

[14:00] Welcome Dave! Sorry we had to reschedule twice. 

[19:00] Dave has helped more people at Libsyn than he did as a teacher. 

[20:45] What are review swaps? 

[23:20] At the end of the day, review swaps are hurting you more than helping you. 

[26:20] The number of reviews you have does not increase your audience size. 

[26:50] At the end of the day, it's really about delivering value to your audience. 

[28:10] The podcaster, Max Flight, started a Slack group for his audience. 

[29:15] Don't focus on the stats. Instead, focus on your target audience and create relationships with them.  

[29:50] What's the deal with iTunes’ New and Noteworthy section? 

[32:45] You're actually not going to see a huge audience spike if you're in this section. 

[33:45] Don't make such a big deal about getting into New and Noteworthy. 

[35:35] Dave has a loud cat and his listeners can hear him in the background. 

[39:15] Which podcasts does Dave listen to? 

[41:15] Dave doesn't find the comedy category podcasts all that funny these days. 

[44:20] Did Dave receive comedy training? His timing is always on point. 

[46:50] Want to grow your audience? Find your competition and then start your show with them. 

[47:15] Corey talks about the elevator incident with Ray Ortega. 

[48:10] Dave Jackson is Corey's hero. 




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Podfly Academy - Lesson 5 of 10 - Developing a Show Clock

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Podfly Academy - Lesson 5 of 10 - Developing a Show Clock

Today we're looking at developing a show clock for your podcast. This is a page taken from the radio world. A show clock is a format or a structure that's put together every hour to indicate what advertising will take place, how long segments will be, and more.

You might be wondering why would I develop such a thing for a podcast. Well, there's a lot to be said for the reliability of format. Many listeners are looking for a podcast to be under a certain length. Have reliable segments that take place every week and that sense of dependability that comes with a show that's clearly produced. So let's start by diving in and seeing what a show clock looks like.

We have in front of us a traditional radio show clock. This is a great guide for producers, guests, posts, and more. This really helps us understand what is going to be happening and when, and for how long. Now with a podcast, we don't need something quite as structured as this because we don't have to stick to a clock. However, having this type of a format can really help us structure our show. Let's look at a couple of elements from here. The first being a disclaimer. In your case, you might not need a disclaimer for your podcast, but you might want a quick read of information in the first ten to twenty seconds of each and every program.

Following that we see a teaser. These are exactly what they sound like. Something to tease your listeners into the show and keep them listening for more. Following a teaser, you might have something called the drop. This can be a little piece of audio that segues you from the teaser to a commercial or from the teaser to your first segment. These little drops are handy, sound super professional, and really give that polished effect to your show.

At the end of the program, you might put another drop or a liner. It could be your sponsors, a call to action, or, in a podcast case, an outro. Now that we've looked at a traditional radio format, we can see how to apply it to our own podcasts. The intro and outro might be obvious and developing segments now makes a lot more sense. But for those who are looking for advertisements to put into their podcast, this is a great way to indicate to your sponsors when their ad is going to be played each and every week.

Let's take a look at a sample podcast show clock and how it might apply to you. We now have an example of a show clock we developed for a client at Podfly. This is really straight forward and a lot less complicated than that of the radio show clock. This particular client only wants to have two segments in their show. One of them being a long-form guest interview and the second being feedback, where they go through listener email and more.

So let's go one-by-one through each stage of the show clock so we can see how it's been constructed. Starting at the beginning of the hour for one minute we have the introduction to the program. This is the intro with the music and voice over work to introduce the program.

From the first minute to the third minute, we have the teaser and a quick sponsor read and also the host has in front of him or her the length of the segment to make sure they don't go too long. From the 3 minute mark to the three minute and 15 second mark we have a quick drop. That's that little bit of audio that's going to lead people into the first segment. After we segue with our drop, we have a long-form guest interview.

In the case of this podcast, it's about 20 minutes. Now remember, this is a podcast, we don't have to stick to that clock. If the segment is only 18 minutes or 22 minutes, it's no matter. The idea is to try and keep it within that 20 minute frame work so our podcast doesn't go too long.

At the end of the segment we can program in another drop. This serves as an audio segue into another segment. This segment happens to be feedback. For 5 minutes or more or less, they like to go through some of the email that comes in from some of their listeners. In addition, they'd like to do a quick little sponsor read and mention some people who made the show possible. For the last minute there's an outro. In this case, it's music with a voice over and a call to action to go back to the website. Subscribe on iTunes, follow them on Stitcher, and more.

Setting these up is really simple, but you'll see with this particular program, it's been setup to be only 30 minutes in length. Anywhere from 30 minutes to 45 minutes is great and affording you that flexibility within segment one for example, gives you that chance to stay within that frame.

Let's not forget guys that this is still our show. We can format our podcast how ever we see fit. That's the beauty in independently producing our own content. However, there are a couple of considerations when we're thinking about our listeners. The majority of podcast listeners only want a show to be about 45 minutes in length. Anything over an hour you might be asking them for too much every given week.

In addition, having this format really makes you come off as a pro. People listen to your podcast on a regular basis because there is something about it that they can count on. Having a bit of a show clock and a format can keep your guests under control, keep you under control, and keep your listeners coming back for more.

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