Podcasting is fun. It’s also hard work. Not surprising that since the dawn of this medium, podcasters have been crafting ways to make the fun pay off. Traditional advertising methods work for a select few - an estimated 0.05% of podcasters monetize their show via direct sponsorship - and finding vertical opportunities by leveraging your own business works for others. But what about those who neither have a large online listenership nor a business directly tied to their podcast?
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Billions of dollars have been spent on the term diamonds are forever, but no one cares about your diamonds any more. Sure, a little bit of bling might get you through that door, but it certainly does not make people remember you, your product, or your services - at least for the long term the way podcasts do.
Podcasts are the new diamonds.
Podcasts are forever.
Well, at least until the internet crashes and burns or a new medium takes over, which hasn't happened yet.
Let Me Explain Why
Take one look at podcasts and you will understand that there's rich and deep history here. You can easily find the very first podcast episode from years ago and still be updated on the latest. How many subscribers do you have? How long have you been podcasting? Do you remember your average downloads per podcast episode? Okay, now look at how many downloads your first podcast has and see the difference in numbers.
People time and time again will go back into your archives and see how it all began. People love being there from the very beginning even if they joined the race late. Podcasts do just that and directories like iTunes makes it so easy to go on a podcast binge on those sleepless nights.
Sure, you can do this with blogs too, but there's something so easy about laying in bed and listening to a voice talk about all the things wrong in the world or an hour-long special about cats. So much more knowledge can be consumed with your eyes closed than ever before, which is why podcasting is unique to video and blog formats; you simply can't consume those with your eyes closed.
What about Radio, you say?
Radio targets mass audiences. It's so broad that it alienates you. You listen to radio when you're stuck in traffic and don't want to think any more. You listen to podcasts when you want to belong to something bigger...while you're stuck in traffic.
Advertisers Love Diamonds
Which gets to my main point of my article, advertisers love the concept of diamonds, but there isn't a medium that capitalizes on 'forever'.
Well, until now that is.
You think it's Hard to get advertisers behind on your podcasts? How about I tell you it's as easy as eating an entire bucket of ice cream by yourself. All you have to do is pitch them the 'forever' business model.
First of all, what kind of advertiser is going to refuse the forever model? Their ads will be on your podcast episode and in the archives for...forever? Yes. Sure, you only have 500 people downloading your episode regularly today, but 5 years from now when you're married with kids, how many downloads would that episode rack up?
People will still find and download your old episodes long after you've stopped podcasting with your advertiser's product or services still imprinted on that episode. They pay a one time fee for a lifetime of exposure. How can they say no? When you're ready to get paid for your hobby and the amount of time you spend working on your podcast, remember to pitch those advertisers the 'forever' model and it will be almost impossible for them to say no.
We're a savvy team of audio engineers that love to produce podcasts for a simple and easy fee. We focus on helping you work more on your podcast and less on the bells and whistles. Not only will we set up your podcast and make it sound incredibly professional, we will also help you with the show notes, postings, and more. Please feel free to contact us via the contact page or message me at Ayn@podfly.net for more information.
Until next time,
A podcast can help boost sales and get your name heard in more ways than what traditional advertising can do. Though before you decide to jump into this other medium, it's important to consider whether or not you have the time for it. Podcasting in itself can be a full time job and long before you start your first recording, you should have an outline of how much time you're willing to spend on it.
Take some time out of your day, perhaps a weekend, and decide what you consider to be a reasonable about of time to put in to a new project like this. If you only have a couple of hours a week, then use that. Your podcast might get produced later, but later is better than being stressed, feeling rushed, or the dreaded 'never'.
For those still considering why they even should have a podcast. Well, here are some of the reasons why podcasting is excellent for your business:
- It shows your level of expertise in your field.
- You target a very specific market that is interested in the profession you do. After all, if people are not interested, then they simply wouldn't listen to you.
- It shows you are consistent and can keep commitments long term, which also builds trust with potential prospects.
- Even though you are talking into a microphone, you are talking to these potential prospect almost weekly without fail.
For those reasons alone, you should seriously consider taking up podcasting. However, does that mean that podcasting is right for you and your business?
It's true that not all of us are born with natural, perfect speaking skills. In fact, most of us are not born with great speaking skills or the natural ability to keep people hooked week after week, but that doesn't mean that you can not learn these skills. If you are a business owner who prefers to be behind the scenes, then maybe podcasting isn't for you. If you're a business owner who wants to grow his or her business no matter if you're behind scenes or on the forefront and determined to make your business better than before, then yes, you should consider taking up podcasting.
You ask any successful person about how they came to where they are today and chances are you'll see that they had to step out of their comfort zone a couple of times to get there. You will have to be no different when it comes to podcasting. Podcasting might come natural to some of us, but for the rest of us it doesn't and we need to work up to it.
As a business owner, it can be hard to produce something so unknown in such a public eye like podcasting. What do I talk about? Who do I interview? Is my voice okay? What if I mess up? These are all questions we ask ourselves as a first time podcaster. Your first podcast is never going to be perfect, but take it as a learning experience and keep improving yourself. One bad podcast is not going to ruin your reputation by any means. In fact, if you stick to podcasting once a week for 2 years, then that's only going to improve your reputation. Potential prospects will be able to see that you're reliable, dependable, and consistent with the work you do.
If you're still unsure if podcasting is the right move for you and your business. That is, if you're unsure you'll really enjoy podcasting or commit to it week after week, then why not try guest appearances on other podcasts? Get your feet wet and see how it feels. There you can take baby steps in improving how you sound and getting comfortable with podcasting. People are usually pretty helpful too, so you can even ask the podcast host questions about how they got started after the show. Remember, there is always room for improvement, but if you enjoy it, then there's no reason why you shouldn't podcast. Podcasting does take time to build, but by working at it week after week, you will have access to more potential clients in the future.
Podfly consists of professional audio engineers that make podcasts sound professional, clear, and great. If you're interested in having all the grunt work of podcasting done for you, then contact Ayn Codina at firstname.lastname@example.org for more information.
See you next time,
There are many ways a new podcaster can monetize on his podcast, even before he has a huge following. Although there is no denying that the bigger the viewership, the easier it is to pitch potential companies about sponsoring you; it should not deter you from at least looking at the big players in the market that can help you. When you're first starting out, there are actually a lot of options you can take to monetize your podcast and cover your initial costs.
The Game Plan
You don't need superpowers to find a small sponsor in the beginning, but you do need a game plan. Start by writing down all the relevant products that tie closely with your podcast topic. For example, if your podcast is about dog grooming, what kind of services or products surround that niche? Shampoo, nail clippers, special dog food or dog treats, vets, shelters, etc.
Pitch To Store Owners
Once you have comprised your special list, go down to one of your local stores that contains your products in mind and and pitch your podcast idea to the store owner. You don't have to get them to commit to a large amount. $50 dollars a month is a small number that any business owner can get behind. Advertising with a podcast is cheaper than commercial advertising and once you've said their store in your podcast, it will be there in the archives for years. You can do this with several different local businesses or if you're not comfortable with speaking to someone face-to-face, you can email small internet stores or blogs and generate buzz that way. With just a little bit of initial effort, the next thing you know you could be making at least $250 a month on sponsorship and you don't even have an audience yet.
Remember, there are a ton of other ways you can make money too. You can link to products who have a great affiliate program, like Amazon, so whenever someone decides to buy a product based on your recommendation, you get a commission off of their purchase. You can add advertisement banners to your website and give another price point to your already-existing or new sponsors.
You can also use Google ads to help take care of all the extra work for you. This is a good option if you want to you take out the hassle of bringing in a new sponsor, however you will see very little financial gain from that in the beginning. You will also need a good amount of content on your page before Google can consider you to be a good candidate.
Tracking Is Important
It's important to track who views your website. The viewer's location, their age, and gender all play an important role in the future. This information will give you a better idea of who your market is and it will be something bigger companies will want to know. There are several plugins that can help you with this for your website. And when it comes to your podcasting stats, Libsyn offers its members a great breakdown of podcast downloads too.
Podfly is an audio editing company that makes podcasts sound great. We are professional audio engineers who have a love for great tunes and amazing podcasts. Contact us to see what we can do for you or come back and check the blog every Wednesday for ways to help you make a great podcast impression!
See you soon,
To be honest, this is a difficult question to answer, and I'm going to try my best to give you a bit of insight with a no-extra-fluff response. It depends on how passionate you are about your podcasting, it depends if you're willing to put in the needed time, and your money making potential does, sometimes, vary based on the topic of your podcast.
There are already many people who are making an extra income or a second income while they are podcasting, but these people can tell you that it would not be enough to sustain them completely. For the most part, podcasters with serious hobbies are pretty happy they can sustain their hobby while keeping all of their costs covered. For a lot of people, this is enough for them and they stop there. They created a podcast to share their passion, and not necessarily to make money.
But what happens when you want to make a living off strictly podcasting? Is it possible? Yes, but be prepared to sweat a little. Anything is possible with a little determination. How much time are you willing to put into your podcast is the question you want to ask yourself. Are you willing to leave your current job to make that happen? Podcasters who make a nice living off of podcasting do not get it from sponsors alone and they really do have to plan out and be extremely creative with their income strategy.
Keep in mind, with a big enough following you will have an easier time getting advertises to help back your show, but that's definitely not the only way you can make money. If you're talking about a product that you really like, don't forget to include affiliate links in your podcast description. When people click on it and buy the product mentioned in your show, you can get a nice commission and a bit of income is generated that way too. When you already have your brand established, you can begin creating interesting products for your followers to buy. Anything from music made by you to an e-book talking about your life story will help bring in income and sustain you.
Do not just stop at one podcast, create multiple with different themes and work on them equally. This will help you generate a bigger audience in different niches and therefor drive sales to specific brand products and reach out to more sponsors. If you're already a podcast pro, then consider teaching others about how you made it. That is a market all in itself and can generate an income as well.
Be sure to consider all of your options on how to monetize your podcast and write down a business plan on how to attack each one that appeals to you. You can give a couple of your podcasts away for free and then charge for the rest in the series. This is great if you have industry insider information that you'd like to share or provide a full course on something you're knowledgeable about. You can also give your following only 15 minutes of the show for free and then charge them to see the full show.
The success of your podcast all depends greatly on your following and how loyal they are to you. The best way you're ever going to get a loyal following is by giving them great content and having them feel connect to you and your brand. It all boils down to content. Content is key to building a successful podcasting business and fundamental to how you build great relationships with your listeners.
Podfly is a company that takes care of all the grunt work to podcasting. We provide you with a great intro, outro, and professional editing quality like no other. If you'd like to focus just on your podcast, then be sure to ask for Ayn Codina or contact her at email@example.com to have her edit your show on a regular basis.