Feed For All
A popular RSS feed creation tool that's been in the market for some time is FeedForAll. Though, the FeedForAll program is still relatively easy to use, it is certainly not for the faint of heart. Remember though that using something like FeedForAll to create your RSS feed does not give you the necessary hosting solution of where to actually store your podcast. That is still another step in the process that you need to take care of.
FeedBurner is a familiar product amongst many bloggers. They do have something called SmartCast that enables you to turn your hosted audio into an RSS feed available as a podcast. Do note though as we scroll through these instructions how terribly complicated it can be to do this, despite their claims that this is easier podcasting. Further investigation leads me to a complete tutorial, which is no longer available on the internet.
You can see you're going to have to do a lot of digging around to find appropriate information to do this, when you can simply go over to Libsyn, sign up for a hosting account, and have an RSS feed that works today.
One of the questions we get here a lot at Podfly Academy is can I implement my podcast directly into my Wordpress site. Well, the answer is yes. There are a number of Wordpress plugins available for you to use. Again, we don't typical advise this as plugins tend to be maintained by a developer. If the plugin breaks, your podcast breaks. However, we still want to give you an opportunity to see some of these plugins in action and how they might work, so let's dive in to one or two.
Anyone working with Wordpress is familiar with the concept of a plugin. A plugin is basically an addition to your website that you can plug in to provide additional features. These plugins are independently developed with such a great community of plugin developer. Naturally, of course, you're going to see podcasting being implemented into Wordpress sites. One such plugin is Serious Simple Podcasting. At first glance you can see that this provides a lot of great features for podcasters including statistics and tracking.
However, with any plugin developed independently, there is concern. These concerns especially for Wordpress users tend to be security and updates. For example, in many cases when Wordpress itself, as a platform, updates, a lot of people need their plugins to be updated as well. If the developer has not updated that plugin and it is incompatible with a Wordpress update, your plugin simply breaks, which means your podcast goes down.
In addition to this, there is some concern as to whether or not some of these plugins are accurately tracking your downloads and statistics. Without delving too deeply with the technical issues that might be associated with stat reporting, let's just say there's a lot of question within the podcast community as to the accuracy of these stats. Where as company's such as Libsyn have devoted an enormous amount of energy and time to be sure that the statistics they provide you are accurate.
However, if you do have a Wordpress site and a hosting service and are very comfortable with using these types of plugins this can be a great way for you to go.
As podcasters, one of our primary missions is having as many people hear our show as possible. In earlier versions of these tutorials, we spoken about making that content easy to consume by everyone. This often means implementing a verity of services, so that people can quickly, and easily access your show. One popular service that is really being taken advantage of by podcasters today is SoundCloud. SoundCloud has superior web integration of their players, be it in social media sites such as Twitter and Facebook, and as well something that you can put on your website quickly for people to play your show.
SoundCloud is also working on a podcast beta in order to make it even easier for podcasters. Let's jump in and see how SoundCloud can work for you.
Creating a SoundCloud account initially is free. What you then pay for is the amount of content that you decide to upload down the road. Uploading content is extremely simple. You choose a file to upload, upload it to the service, and it is going to be ready to play. Opening up the individual track that I've uploaded, I can go ahead and add tags, descriptions, and more. What makes sound cloud great though is the share feature. When I share it on Facebook or Twitter, it embeds a player directly on that site.
Many other services do not work well with some of these social sites to enable people to just play your podcast with one click. Sharing it via SoundCloud means that when it shows up in someone's Facebook news feed, they can click play and listen right away. Of course, the embed code that is provided is fantastic. It gives you a chance to quickly paste this into your website and make it easy for people to play.
In addition, SoundCloud does keep track of the number of people that play your show. The SoundCloud community is considerable and a lot of people like and share and talk about your show if it is popular.
SoundCloud recognizes that podcasters are using their services regularly. Acknowledging this, they have opened up a beta program, which would be SoundCloud for podcasters. Applying for this program is simple and you can get in on the ground floor of what is promising to be a very exciting way to publish and share podcasts. We, of course, here at Podfly Academy will provide more information about the SoundCloud podcast beta as it rolls out.
That said, we do NOT recommend Soundcloud. We we even have tutorials on how go migrate your podcast OFF of Soundcloud.
Another way to have your podcast heard across the web easily is using YouTube. Let's save the debate as to whether or not YouTube is killed the video podcast for another day. However as audio podcasters, this is a great way to have your show heard. Let's take a quick peak at how we can take our audio podcast and make it available to YouTube subscribers.
The trick to getting your podcast available in YouTube is to change it into something that is recognized as a movie file. In this case, what I’ve done is opened up iMovie on my Mac. You'll notice at the bottom I have the audio track inserted, that is the final track of my podcast. Above it, I've used some of the optional video in order to promote my sponsors, maybe have my logo, and a couple of song titles in this particular music program as well.
Taking this and exporting it and uploading it to YouTube makes it immediately available and shareable as a video. We work with a lot of podcasters who have many subscribers who simply discover and listen to their show via YouTube. This is one of many ways you can do that.