Social media website sites like Facebook, Twitter, Google+ are great ways to power your podcast and get yourself heard, but in a time where everyone is using social media to try and get ahead, your message might seem lost in the crowd. Today we talk about the various ways you can be seen and how you can get your podcast to thrive with new listeners every week.
It's no secret that Facebook has made it increasingly difficult for people with no marketing budget to be heard. On a given day, it is estimated only about 16% of your fans who have liked your page actually see your posts. This percentage in reality might actually be a lot less, but it's still a good overall number to keep in your head when you are trying to promote your show. As a matter of fact, you'll probably notice on your page that fewer than 16% of your fans or followers will interact with your page.
Although everybody says Facebook is the place to start when it comes to promoting your brand, Facebook is actually not the best place to be heard or reached. Facebook wants your money and that's the only real way you're going to see a boost in how many of your fans are reached. If you want to see huge amounts of growth in your following, you will more than likely have to pay to see those results.
Yes, it is still possible to grow your brand without putting any money into Facebook, but you have to be aware that you will need to invest a fair amount of time into Facebook and Facebook alone to see even a little spike in your results. Despite all of this, this doesn't mean you can't make your Facebook posts count for the ones who do see your brand.
Truth be told, everyone is on Facebook. They're on Facebook when they're waiting for friends to show up, they're on Facebook when they can't sleep, and they're certainly on Facebook when they've got extra time to kill. When you keep this in mind, posting pictures or short messages will get your followers to interact more than long posts or links to a long blog post. People are constantly being bombarded with information and don't necessarily have time to read long posts when they're on the go. This is not to say never post a link to your blog, but just to be aware that if you want more interaction from your followers, these are the best methods to use.
Re-posting the same link to your most recent show every few days doesn't hurt either. People often miss what you have to say because there's just so much out there. So if you remind your followers every other day that you had a new show out on Monday or even post back to your older podcast shows, this is a great way to be able to reach a different percentage of your following.
It might be a bit weird to hear that Twitter is a lot more personal than Facebook, but it's true. Twitter is a platform where you can really call out on a particular fan or respond to questions a lot faster. Remember, not a lot of people have 'time' on their hands and Twitter captures this concept easily. All they have to do is write a 150 character text and be done with it. Twitter is just the best place to get quicker feedback and create relationships with your audience.
If your podcast show is about a form of business, then it's important to showcase more of a helping hand than trying to make money right off the bat. The goal is to expand your brand and through that make money, not the other way around. The goal with Twitter is to build a network of people who help each other out, which means that sharing and re-tweeting your followers messages can go along way to having them help you. Twitter is a two way thing, although certain people may not see it like that, call out to the followers who do and help build each other up.
The same applies for people who have a podcast based on a topic they're passionate about and aren't necessarily doing it for money purposes. You can gain a great following just by being who you are and reaching out to other people who have the same interests as you. You can also learn new things within your field just by communicating with people on Twitter.
There's a lot of spam on Twitter, so repeating the same message constantly can really rally up a small riot from your audience. When you re-post the same message too often, people will unfollow you, so keep this in mind when you're trying to re-post. There's nothing wrong with posting the same link to your show, but just be sure to reword it to something more friendly like, “Hey guys, posting this link again in case you missed last week's show.”
Google+ is often overlooked when trying to reach out to a new following. After all, who really uses Google+? Well, it's actually more active than you might think. Google+ influences your search engine rankings, which is great for your show. Although, it's not a solid SEO method, it does increase your chances to be seen when people Google your name or your podcast.
The status updates that you post to Google+ are also quickly indexed, which means there's a higher chance your network will actually get to see what you're doing. People on Google+ are usually people who have more time than the average Facebook or Twitter user, too. They will be more willing to read what you have to say and interact with you. It's also a lot more professional, so you're not going to get immature or inappropriate comments the way you do on Facebook.
The great thing about Google+ is that when you create a profile, you can link it to your website or blog and claim authorship of your content. This means that your Google+ profile and picture will show up next to the search results of your podcast blog post. A picture in the search results increases click-rate because there's a human face attached to it. If you're entering a highly competitive market, then having that picture there can make all the difference.
The last social media website we're going to talk about today is LinkedIn. People who own businesses already know how important networking is and LinkedIn is a great way to do that, especially if you own a podcast. People on LinkedIn are, for the most part, looking for work or trying to sell you something, which means they may not be the best people you want to target if you are selling a product.
However, if your podcast is about improving a certain expertise, then you are tapping into a wide range of people who want to be better at their craft. They want to be more successful, better employees, better at their skillset, etc. If you can target this side of the market, then you'll do fairly well trying to expand your reach in LinkedIn.
There are a couple of things that you can do to make yourself known in the market you're trying to target. Some of these include:
Post Frequent Status Updates - LinkedIn does use hashtags, so you'll be able to target a certain market pretty easily, but you will have to treat LinkedIn statuses like a professional Facebook page. You want to post regularly and keep people updated with what you're doing. Writing a new blog post about a topic? Post it. Interviewing a new guest? Post it and even friend him on LinkedIn if possible and ask he share your post to his LinkedIn network group.
Be Active In Groups – There are many groups in LinkedIn that you can join and be an active member on. There are even groups that are related to personal interests and hobbies, which makes it a great place to target for the podcasters out there who aren't interested in selling anybody anything and are producing a podcast just because it's fun. Join the groups that are inline with your brand and become a well-known expert. Commenting and answering people's questions, create discussions, touch on controversial subjects within your industry, etc.
Answer LinkedIn Questions – Speaking of answering questions. You can answer questions outside of the group to other users who are in need. When you log into LinkedIn, click on 'More' and then 'Answers'. Click on the 'Open Answers' tab and see if you can answer anybody's question. You will have an easier time establishing yourself as an expert that way. People in the future who are looking for the same solution will be able to find you and maybe even check out what you're doing.
There's so much social media options out there that it can be hard to decide which is best for you. There's nothing wrong with being involved over several different platforms, but you do want to decide on a main platform that you can focus heavily on and get the best reach for your podcast's topic. Spending an hour or two a day just on social media can go along way, but remember that it all has to start from great content and a great podcast in order to really thrive.
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