Pushing people to our website is a great way to get our statistics up and also make people more aware of our brand. However as I mentioned earlier, sometimes we want to eliminate as many stages in the process of getting a listener to play our show as possible. One great way is to take a web player and simply embed it in our social media. Let's take a look at how we can use a link within Twitter or Facebook or any social media site in order to get people to just immediately listen to our show.
Regardless of the hosting service you've chosen for your podcast, with each and every episode you will be provided with the direct download link. These download links are great because they will also play live in a web browser. Let's take a look at an example here in Libsyn.
If I go back to my 'Content' and 'Previously Published', and then click on the links tab, you'll see that I have a direct download link. I can copy this link and paste it into a new web browser and the podcast will play directly in the web player. Now the value of this is when I go back and look at that link, I can use it in my social media. Taking this link and popping it in Twitter will make a shorten bit.ly link that people can click on and play immediately in their web browser.
The same goes for social media sites like Facebook, Twitter, and Tumblr. So when sharing your podcast, consider using this direct download link so people can instantly hear your show.
Having looked at a couple quick play options for your podcast so that people can immediately begin listening to your show, you might be wondering how do I get people now to become a subscriber or visit my website. We find at Podfly one of the best ways to do it is to immediately mention right at the top of your show where you can be found. Whether it be a web address or ask people to look for you at iTunes and Stitcher, they will hear it in that quick play within that first 30 seconds of your show. If they like what they hear, they're going to go and subscribe.
Create a Call to Action Intro
Let's open up Audacity and cut a really quick intro to direct people towards our website and our subscriptions.
“Hi, this is Corey from my new podcast, don't forget you can find us on iTunes and on Stitcher, simply go to www.myshow.net.”
Once I’m happy with my intro read, let's put a little bit of music underneath it and make this the introduction to our show.
Ask Your Guests for Help
If you have a compelling guest or interview or someone that you mentioned during your podcast, getting them involved in your social media sharing can be really effective. In a lot of cases what I recommend we do is actually send them something to tweet. We can mention them in our Twitter feed, we can mention them on Facebook and Google+, and more, but a lot of people love if they can share something original when it's easy for them to do.
After having a guest on one of my programs, I love to send them a follow up sheet. This follow up sheet has tweets, Facebook messages that they're free to share and use if they wish. Composing these after the program and sending these out to your guests and your audience is a great way to get them to share the show for you.
Start a Conversation
Using social media effectively is tricky. Simply going on Twitter or Facebook and saying your podcast is available is not nearly enough. We want to find a way to engage that social audience. Having them click on it, retweet, reply, and share is ultimately the way to get you up in the rankings in these social media sites. Engaging your audience on this level will get them involved and interested in what you have to say.
So composing tweets simply once a week with a little hashtag that says 'Podcast' is not nearly enough. Let's take a look at a couple of the social media managers that are available, so that even if I only post a weekly show, I can tweet every single day about my episode.
Social Media Managers - Hootsuite.com
There are a wide variety of social media management services available today. One such service is Hootsuite. This is a great way to plug into one hub all of your social media sites. The power of Hootsuite is that in one session, I can go ahead and create tweets, Facebook posts, and more and schedule when these are going to be released.
It's great with a podcast when you've record one to not only let people know on the day that your podcast is out, but engage people socially on the course of the week on that episode. This is a great program and for as low as $10 a month you can manage multiple social media accounts. Making this part of your social media work flow means you can minimize the amount of time and focus on targeting people that you want to reach.
Podcasting and Twitter go hand in hand. This is an amazing way to engage their audience and directly communicate with them. The days of email and contact forms are long gone. People much prefer to directly reply to people and send messages via Twitter. A great free program out there that can manage your Twitter feeds is TweetDeck. Here you can also time out when your tweets are going to go, which service you're going to use, and an image, and more.
This is a super way to engage your audience and let people know what's going with your show.
Make it Easy
The takeaway from today's lesson is to make your podcast as easy from people to listen to as possible. Even though, for example, my mother has an iPad and an iPhone, she still does not to this day know how to subscribe to my podcasts. She loves to go to my web page and just simply click the play button. And she, to her mind, thinks that's what a podcast is.
Educating the podcasting audience will take time and you will get there, but remember when sharing with social media and putting web players on your page, you're making it as easy as possible for as many people as possible to listen to your show.
Sharing your podcast has to be part of your work flow. Understanding how to book your guests, record your show, release it and more is already enough work, but we begin to understand how social media can play a big role in the success of your programing. However, don't spend too much time on social media. Content is still king. If you were to look at a ratio, I'd recommend that you spend about 80% of your time on getting your content really good and maybe 20% of your time on social media.
Ultimately good content is what's going to generate listeners. The better your content, the more people are naturally going to talk about you and share it on their own. However, getting that information out to a larger audience still needs to be done.