A podcast can help boost sales and get your name heard in more ways than what traditional advertising can do. Though before you decide to jump into this other medium, it's important to consider whether or not you have the time for it. Podcasting in itself can be a full time job and long before you start your first recording, you should have an outline of how much time you're willing to spend on it.

Take some time out of your day, perhaps a weekend, and decide what you consider to be a reasonable about of time to put in to a new project like this. If you only have a couple of hours a week, then use that. Your podcast might get produced later, but later is better than being stressed, feeling rushed, or the dreaded 'never'.

For those still considering why they even should have a podcast. Well, here are some of the reasons why podcasting is excellent for your business:

  1. It shows your level of expertise in your field.
  2. You target a very specific market that is interested in the profession you do. After all, if people are not interested, then they simply wouldn't listen to you.
  3. It shows you are consistent and can keep commitments long term, which also builds trust with potential prospects.
  4. Even though you are talking into a microphone, you are talking to these potential prospect almost weekly without fail.

For those reasons alone, you should seriously consider taking up podcasting. However, does that mean that podcasting is right for you and your business?

It's true that not all of us are born with natural, perfect speaking skills. In fact, most of us are not born with great speaking skills or the natural ability to keep people hooked week after week, but that doesn't mean that you can not learn these skills. If you are a business owner who prefers to be behind the scenes, then maybe podcasting isn't for you. If you're a business owner who wants to grow his or her business no matter if you're behind scenes or on the forefront and determined to make your business better than before, then yes, you should consider taking up podcasting.

You ask any successful person about how they came to where they are today and chances are you'll see that they had to step out of their comfort zone a couple of times to get there. You will have to be no different when it comes to podcasting. Podcasting might come natural to some of us, but for the rest of us it doesn't and we need to work up to it.

As a business owner, it can be hard to produce something so unknown in such a public eye like podcasting. What do I talk about? Who do I interview? Is my voice okay? What if I mess up? These are all questions we ask ourselves as a first time podcaster. Your first podcast is never going to be perfect, but take it as a learning experience and keep improving yourself.  One bad podcast is not going to ruin your reputation by any means. In fact, if you stick to podcasting once a week for 2 years, then that's only going to improve your reputation. Potential prospects will be able to see that you're reliable, dependable, and consistent with the work you do.

If you're still unsure if podcasting is the right move for you and your business. That is, if you're unsure you'll really enjoy podcasting or commit to it week after week, then why not try guest appearances on other podcasts? Get your feet wet and see how it feels. There you can take baby steps in improving how you sound and getting comfortable with podcasting. People are usually pretty helpful too, so you can even ask the podcast host questions about how they got started after the show. Remember, there is always room for improvement, but if you enjoy it, then there's no reason why you shouldn't podcast. Podcasting does take time to build, but by working at it week after week, you will have access to more potential clients in the future.


About Podfly

Podfly consists of professional audio engineers that make podcasts sound professional, clear, and great. If you're interested in having all the grunt work of podcasting done for you, then contact Ayn Codina at ayn@podfly.net for more information. 

See you next time,