Billions of dollars have been spent on the term diamonds are forever, but no one cares about your diamonds any more. Sure, a little bit of bling might get you through that door, but it certainly does not make people remember you, your product, or your services - at least for the long term the way podcasts do.

Podcasts are the new diamonds. 

Podcasts are forever. 

Well, at least until the internet crashes and burns or a new medium takes over, which hasn't happened yet. 

Let Me Explain Why

Take one look at podcasts and you will understand that there's rich and deep history here. You can easily find the very first podcast episode from years ago and still be updated on the latest. How many subscribers do you have? How long have you been podcasting? Do you remember your average downloads per podcast episode? Okay, now look at how many downloads your first podcast has and see the difference in numbers. 

People time and time again will go back into your archives and see how it all began. People love being there from the very beginning even if they joined the race late. Podcasts do just that and directories like iTunes makes it so easy to go on a podcast binge on those sleepless nights. 

Sure, you can do this with blogs too, but there's something so easy about laying in bed and listening to a voice talk about all the things wrong in the world or an hour-long special about cats. So much more knowledge can be consumed with your eyes closed than ever before, which is why podcasting is unique to video and blog formats; you simply can't consume those with your eyes closed. 

What about Radio, you say? 

Radio targets mass audiences. It's so broad that it alienates you. You listen to radio when you're stuck in traffic and don't want to think any more. You listen to podcasts when you want to belong to something bigger...while you're stuck in traffic. 

Advertisers Love Diamonds

Which gets to my main point of my article, advertisers love the concept of diamonds, but there isn't a medium that capitalizes on 'forever'. 

Well, until now that is. 

You think it's Hard to get advertisers behind on your podcasts? How about I tell you it's as easy as eating an entire bucket of ice cream by yourself. All you have to do is pitch them the 'forever' business model. 

First of all, what kind of advertiser is going to refuse the forever model? Their ads will be on your podcast episode and in the archives for...forever?  Yes. Sure, you only have 500 people downloading your episode regularly today, but 5 years from now when you're married with kids, how many downloads would that episode rack up?

People will still find and download your old episodes long after you've stopped podcasting with your advertiser's product or services still imprinted on that episode. They pay a one time fee for a lifetime of exposure. How can they say no? When you're ready to get paid for your hobby and the amount of time you spend working on your podcast, remember to pitch those advertisers the 'forever' model and it will be almost impossible for them to say no. 


About Podfly

We're a savvy team of audio engineers that love to produce podcasts for a simple and easy fee. We focus on helping you work more on your podcast and less on the bells and whistles. Not only will we set up your podcast and make it sound incredibly professional, we will also help you with the show notes, postings, and more. Please feel free to contact us via the contact page or message me at for more information.

Until next time,