Podcasting is becoming big business and almost anybody who is anybody is getting excited about the future of podcasting. However, if you're a business owner, sometimes it's best to not jump on the bandwagon just yet. Not all businesses and business owners are cut out for podcasting.
Podfly Is On Your Side
Despite Podfly being a podcast-focused company, there is no bias here. We want the best for our potential customers and it's just the truth that some customers are not cut out for this type of medium. For people like that, instead of encouraging them to spend their money on equipment and on our services, we tell them to save the money they'd invest into podcasting and put it back into a business model that they know already works.
But, what if you're one of those adventurous open-minded business owners? Well, if your mind and heart are set on a podcast, then your business plan for your podcast should also reflect that. It's so easy to create a podcast that it can also be easy to not put much thought and planning into it. A sloppy podcast doesn't look good for your brand and the business. That being said, you do not have to spend millions of dollars in order to achieve the right sort of success and sound you want.
Avoid This Biggest Mistake
Too often the biggest mistake people make is that they spend too much money initially on their podcast, find out it's not for them, and then have a bunch of unused thousand dollar equipment sitting in their basement. If you want to test the waters with a podcast, buy a $50-100 microphone and work up from there. If you only had a $150 budget, make the most out of it. When you're 10 episodes in, you can then make better financial decisions as to how you want to upgrade your business podcast.
Reasons Why Businesses Create Podcasts
Money is a big factor, but money doesn't rule everything. Businesses create podcasts because they want to be able to directly communicate to their customers, fans, followers, and everybody in between on a different medium than blog posts. They want to reach out to a larger market, share their insights, and get themselves heard. Many people/businesses who own podcasts are interested in the well-being and growth of others. They have an interest in learning something new for themselves and improving their work flow. They also have a love and a passion for it that keeps pushing them towards the creation of the next episode.
Should Your Business Have A Podcast?
Podcasts take up a lot of time, do you have time? If you don't have time, then can you outsource or delegate tasks so you can make the time? When you know this answer clearly, then we can move on towards answering your question better.
Would you enjoy it? The only way for you to really know this is if you tried it. You have to enjoy podcasting, because if you don't, you'll find a million reasons why it shouldn't get done. If you try it and find out you don't like it, no harm done. Close up shop and work towards something else. This is why it's so important to test the waters first before you invest massive amounts of money on your podcast.
Is your target market/audience listening to podcasts? Of course, you'd have to do your own market research on this, but for the most part you can safely assume yes. The next question you want to ask yourself is if there's an untapped niche or market in this field that your business can fill. Are people looking for answers that aren't being answered? Can you answer those answers in a fun and interesting way that's unique to you and your brand? If the answer is yes, then go for it.
Will your business grow from podcasting? Yes. Podcasts can only help a business grow, but in order for that growth to occur, the business needs to bring in a fresh new perspective to the market and a certain level of energy that is not found else where. Podcasting also takes a level of consistency that not all businesses are able to dedicate their time to, so be mindful of that when you begin your podcasting journey.
By the way, if your business is already utilizing the business blog to its full potential, then creating a podcast is often the next best step. You can take many of the lessons you've learned through blog posting and transfer them to podcasting. You can even combine the two focuses and create an even louder voice than you had before.
Podfly is a production company that focuses on making podcasts sound great. People come to us for a one-stop-shop to everything podcasting. We provide everything from the intro and outro of a podcast, to audio edits, show notes, and posting your podcast live. Feel free to contact firstname.lastname@example.org for any questions or inquiries you might have.
Until next time,