Podcasting is no longer just for the hobbyist and your state-of-the-art tech geek. Podcasting is being used by info marketers, sales reps, entrepreneurs, moms, and more. This medium is up and coming and it's going to get harder and harder to become the number one expert in your field or niche via podcasting.
It's time to up your game.
Rule Number One – Be An Interesting Person
You don't need to be an adrenaline junkie to be an interesting person. You don't have to leave your house to be an interesting person. You do, however, need to have something good to say every week your listeners tune in. How do you do that? Read, read, read. You don't like reading? Go out and listen, listen, listen.
If you're extroverted: Talk to strangers, ask them about their story, find out what's new in other people's lives, and really engage with other people. Take a new class and talk to the instructor and the students.
If you're introverted: Don't like people? Read about interesting people. Read blogs written by interesting people. Listen to podcasts with interesting people hosting/speaking. Read about history, scan the news, or whatever else topic that interest you.
Checking on the front page of Wikipedia every morning will make you an interesting person - https://en.wikipedia.org/wiki/Main_Page
Going on Reddit's Today I learned (TIL) will make you an interesting person - http://www.reddit.com/r/todayilearned/
Where's the five days to 6-pack abs equivalent? Well, there's no such thing as a shortcut, but surrounding yourself with interesting people and recycling what they've said to you on your show will make you seem like an interesting person.
Rule Number Two – Be A Good Story Teller
What's interesting if you can't articulate? Can't articulate? Practice.
You become a good story teller by simply practicing. There's no get-rich-quick scheme here. The only way you're going to succeed in this medium is by analyzing the way you talk, the way you tell stories, and improving on that. The best way to do that is by talking and recording your voice, so podcasting will help you improve greatly on this skill alone.
Use your early days of podcasting as a way to improve on your skill set. Try adding inflictions in your voice when quoting another person. Moving your hands around will help aid your voice in presenting a stronger image to the story.
Good storytellers twist the truth or, at least, they don't tell always tell the full story. They leave out the boring parts, add in or make up interesting parts, and there's always a conclusion to the story. People love listening to a good story with consequences and lessons, people love listening to happy stories with results; it all depends on what you want your audience to learn or feel.
By the way – a story that makes people feel emotions is the best kind of story there is.
Rule Number Three – Outsource The Parts You Hate
A powerful podcaster understands that their time is better spent on things they love than on things they hate. It doesn't make sense for a host to spend 5+ hours on graphics for a podcast when they can hire a professional to take care of it for them. Work out the math and find out what's valuable for your time and what's not. If you don't like booking guests, writing show notes, or even editing your podcast then there are services out there (like Podfly.net – shameless advertising here) that will help you.
When you outsource the parts that take too much time from you or that you simply hate, you can focus more of your time on making your podcast content great. The kind of content that will make people come back week after week just to listen to you.
If you need to remember just one thing, great content is key to a successful podcast.
Podfly Productions makes sure your podcast is top-notch and of professional listening quality. We help you set up your mic, get your audio channels just right, edit your podcast show, and more! Feel free to contact firstname.lastname@example.org for more information on Podfly's services.