You've agreed to be a guest on a podcast to maybe discuss a little bit about what you're currently doing, to share an expert opinion, or just to have fun. You might be wondering what are some of the things you can do to make your interview absolutely amazing and today we'll cover a few tips on how you can be seen as someone who knows what you're talking about even if you don't!
The Simple, Basic Stuff
It's been mentioned before in another blog post, but it's so, so important to have your phone on silent. There are many times were audio editors are unable to edit out the ringing or the 'silent' buzzing your phone might generate when it's on the table next to you. If it's loud enough, what you're saying can be muffled and your host's audience won't understand you or could miss a very valid point you're trying to make. Put your phone far away from the table and unplug any house phones in the room to completely avoid that.
Always have water near you! You get thirsty when you're nervous and talking - no matter how long the interview is!
Throw your pets out!
Do a microphone test before you get on the call to hear yourself and see how good you really sound on the phone. It doesn't matter if you have a high-end microphone like the pros do or a cheap headset, adjust your microphone accordingly so that you are coming in loud and clear.
The Less Intuitive Stuff
Keep smiling even if they can't see you. For example, whenever you're own the phone with a customer service agent and even though you can't physically see them, you hear them and your mind generates an image of who that person is. If they sound nice, you think of a nice looking person who probably exhibits certain traits of what a nice person should have, like they save puppies off the street and hug children for no reason.
Obviously, the opposite is true if the person you're talking to sounds miserable. When you smile, you automatically sound happy, more approachable, and nice, which people love to listen to. Don't be the guy that sounds like he kicks puppies for no reason.
Do a bit of research on the host. It doesn't matter if you're a long time listener or just heard about he/she last night. When you take a bit of time to understand who that person is and what their real message is, you can better serve the host and his/her audience. The better you can cater to them specifically, the more likely they will go out of their way to contact you or purchase some of your products or services.
When a host wants you to talk about an upcoming event you're hosting or a new book you're launching, try not to sell too hard. There's a fine balance to this and it can be difficult to master, but to give you some tips: The reason why you're on the show is to be informative and through that expertise, the audience will seek you out for more information. If you're a guest that only talks about the cool things that you're doing, it can be hard to relate to. Think about how the host's listeners can benefit from your product or the lessons that they can learn from you instead. This is a much more effective sell than the head-on approach.
Do you really want everyone to be on your good side? Compliment the host during the introduction. You can say things like, “I've listened to a couple of your shows and you really bring out a good message.” or “I really love listening to how you talk to people, which is why I'm so happy to be on the show today.” It can be something in that vein, but as long as it's true and sounds genuine, the host will be happy to have you back. If they ask you a great question during the middle of the show, be sure to let them know.
Address the listeners or the audiences. This can be hard to remember because when you're doing a non-live show, it's just you and the host. Things like, “I'm sure your listeners can relate to this...”, “Your listeners might have some questions about..”, or even, “To all your listeners who might have..” are great ways to address the people listening to you.
If you're still feeling a bit nervous, most podcasters prepare a list of questions to ask you before hand. You can ask them for an outline of what they plan to cover so that you can prepare and not feel like you're stumbling over your words. However, the reason why a host asked you on the show in the first place is because he or she wants you to talk about the things you know, so there should really be no reason to worry or feel like you're going to mess up.
The final tip of this post is to send your host a small thank you note for being on the show. This can go a long way and it really stands out. Almost no guest does this. After the interview when everything is fresh, send a quick 5 minute email thanking them for inviting you on and to follow up with any links you might have talked about on the show. It's a great gesture, especially from the host's perspective because they're always the ones saying the thank yous!
Podfly works hard to make sure our client's podcasts sound beautiful, high-end, and great. We edit your podcast to make it sound like smooth-listening for anybody who is a fan of your show or your brand. We have a staff of professional audio engineers who have been on or worked in the radio industry for several years and have the insider tips to making your show sound professional. Feel free to contact Ayn@podfly.com for more information or any of our other staff members!
Until next time,